Search Engine Optimization Specialist

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About the Role:

As an SEO Specialist, you'll be responsible for developing and implementing strategies that improve our website's visibility in search engines. You'll work closely with content, design, and development teams to drive organic traffic, boost rankings, and enhance user experience.

Key Responsibilities:

• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, landing pages, and blogs for search visibility.
• Manage both on-page and off-page SEO activities.
• Perform technical SEO audits and coordinate fixes with the dev team.
• Monitor performance metrics (traffic, rankings, conversions) and prepare detailed reports.
• Stay up to date with Google algorithm updates and industry trends.
• Develop link-building strategies that align with brand goals.
• Collaborate with the content team to ensure SEO best practices are applied to all new content.

Required Skills & Experience:

• 24 years of proven SEO experience (agency or in-house).
• Strong knowledge of Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog.
• Expertise in on-page, off-page, and technical SEO.
• Understanding of schema markup, site architecture, and Core Web Vitals.
• Ability to analyze data and provide actionable insights.
• Excellent communication and project management skills.

Bonus Points For:

• Experience with AI-powered SEO tools or GEO (Generative Engine Optimization).
• Familiarity with WordPress, Shopify, or other CMS platforms.
• Basic knowledge of HTML, CSS, or JavaScript.

Why Join Us:

• Work with a passionate digital marketing team.
• Opportunity to explore the latest in AI & SEO innovations.
• Growth-oriented environment with performance-based rewards.

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