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Description
SEO/SEM Specialist – Role Description We are seeking an experienced and highly skilled SEO/SEM Specialist (L3/L4) with a proven track record of driving impactful search engine marketing and optimization strategies. The ideal candidate will not only manage SEO activities but also oversee the full SEM strategy and execution. This role requires expertise in optimizing performance across all major search networks while also guiding junior team members and collaborating with senior leadership to meet overarching business objectives. As an SEO/SEM leader, you will be responsible for the strategy, execution, and optimization of SEO and SEM initiatives that drive business growth and maximize ROI. Key Responsibilities: • Strategic Leadership: Develop, implement, and oversee comprehensive SEO and SEM strategies to meet business goals, ensuring alignment with overall marketing and growth strategies. • Team Leadership: Lead, mentor, and develop junior SEO/SEM staff. Foster a collaborative team environment to drive continuous learning and optimization best practices. • Advanced Data Analysis: Utilize advanced analytics tools to analyze large datasets and extract insights that shape SEO/SEM strategy, ensuring optimal ROI across campaigns. • Campaign Management: Oversee all SEM campaigns, ensuring performance targets are met, while staying on budget. Manage PPC campaigns across Google, Yahoo, Bing, and social media platforms (LinkedIn, Twitter, Facebook, etc.). • SEO Performance Oversight: Oversee ongoing keyword research, on-page optimization, and link building strategies. Conduct competitor analysis and stay ahead of SEO trends and algorithm updates. • Cross-Department Collaboration: Work with product, content, and development teams to ensure SEO best practices are incorporated into website development and content creation. • Lead Optimization: Lead conversion optimization strategies, using advanced techniques to drive website traffic and improve conversion rates. • Reporting & Strategy Refinement: Report on SEO/SEM performance at a high level to senior leadership, advising on key strategy adjustments and improvements. • Guest Blogging & Partnerships: Manage and scale guest blogging efforts and other external content partnerships, ensuring sustained improvements in domain authority and off-page SEO. • Innovation & Trends: Stay at the forefront of industry trends, continuously evaluating new SEO/SEM tools, techniques, and tactics that align with company goals. Must-Have Requirements: • Proven Experience: 5+ years of SEO/SEM experience, including extensive hands-on experience in developing and executing complex SEO and SEM strategies that deliver measurable results. • Advanced Tools Expertise: In-depth knowledge of SEO/SEM tools including Ahrefs, SEMRush, Ubersuggest, Keyword Planner, SEO Audit Tools, Google Analytics, Google Tag Manager, Hotjar, and similar platforms. • Strategic Thinker: Proven ability to design long-term SEO/SEM strategies, measure their success, and continuously optimize for performance. • Leadership Experience: Experience leading and mentoring SEO/SEM teams, with the ability to collaborate with senior management and across departments. • SEO & SEM Expertise: Proven success with both organic and paid search campaigns, including SEM platforms (Google, Bing, Yahoo), social media advertising (LinkedIn, Twitter, Instagram), and retargeting strategies. • In-depth Analytics Skills: Strong ability to analyze data using Google Analytics, Omniture, NetInsight, WebTrends, and similar tools. Comfortable with advanced reporting and presenting insights to senior stakeholders. • Advanced A/B Testing: Extensive experience conducting A/B and multivariate testing to optimize user engagement, conversions, and SEM ROI. • Content Strategy: Deep understanding of SEO content creation and optimization, including advanced knowledge of Wikipedia article creation and optimization. • Technical Knowledge: Solid understanding of web technologies (HTML, CSS, JavaScript) and the ability to work with development teams to implement SEO best practices. • SEO & SEM Certifications: BS/BCom/MCom/BE/MSc degree with Digital Marketing or relevant certifications. • Up-to-date Industry Knowledge: Proven ability to stay ahead of SEO and SEM industry trends, Google updates, and algorithm changes. Show more Show less
