Search Engine Optimization Specialist

Location:

Job Type:

Company:

About the Role:

SEO Specialist

Key Responsibilities:

• Conduct keyword research and identify opportunities to improve website visibility.
• Develop and implement on-page and off-page SEO strategies.
• Optimize website content, landing pages, and blogs for search engines.
• Perform regular SEO audits and recommend technical improvements.
• Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Build high-quality backlinks through ethical link-building strategies.
• Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
• Collaborate with the content and development teams to ensure SEO best practices are followed.
• Track, report, and communicate key performance metrics.
• Improve website user experience to enhance engagement and conversion.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, IT, Business, or related field.
• Proven experience as an SEO Specialist or similar role.
• Strong knowledge of search engine algorithms, ranking factors, and SEO tools.
• Experience with technical SEO, keyword research, and backlink strategies.
• Familiarity with HTML, CSS, and basic website structure (preferred).
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and in a team environment.

Preferred Qualifications (Optional):

• Experience with content management systems (WordPress, Shopify, etc.).
• Knowledge of local SEO and Google My Business optimization.
• Understanding of PPC campaigns as a plus.

Why Join Us?

• Opportunity to work in a dynamic and growth-oriented environment.
• Collaborative and supportive team culture.
• Room for career growth and skill development.