Search Engine Optimization Specialist

Company Description

iB Arts Pvt. Ltd. is a leading ISO 9001:2015 certified IT services provider in India, specializing in website design and development, mobile app development, digital marketing, and branding services. With over seven years of experience, iB Arts empowers global businesses across diverse industries to achieve their goals through its specialized solutions. The company is renowned as one of the nation's fastest-growing IT and digital marketing services providers, supported by a vibrant team of over 60 professionals. At iB Arts, employees can enjoy a dynamic and supportive work culture with opportunities for creativity, innovation, and professional growth.

Role Description

This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist based in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, optimizing website content, managing on-page SEO, and executing effective link-building strategies. Day-to-day tasks include analyzing web analytics, monitoring search engine rankings, and improving the company's digital visibility. The position demands collaboration with content and marketing teams to ensure SEO best practices are implemented and maintained.

Qualifications

• Strong skills in Keyword Research and SEO Audits
• Experience with Link Building and developing effective strategies to increase backlinks
• Proficiency in Web Analytics tools to track and measure SEO success
• Knowledge of On-Page SEO techniques and implementation
• Ability to leverage analytical thinking to optimize website performance
• Familiarity with tools such as Google Analytics, Google Search Console, and SEO software
• Strong problem-solving skills with attention to detail
• Bachelor’s degree in Marketing, Computer Science, or a related field is preferred
• Hands-on experience with technical SEO best practices is an advantage