Search Engine Optimization Manager

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Must have experience in conducting thorough keyword research to guide content strategy and increase search engine ranking (Mandatory skill).
• Expertise in technical SEO practices, including website audits and implementing changes to improve website speed and performance (Mandatory skill).
• Proficiency in on-page SEO techniques such as meta tags, header tags, keyword placement, and URL structures to enhance site architecture (Mandatory skill).
• Solid understanding of SEO strategies including link building, content marketing, and analytics to improve website traffic and visibility.
• Experience with on-page optimization and familiarity with SEO tools like Google Analytics, Google Search Console, and SEO software tools.
• Ability to analyze data, identify trends, and make data-driven decisions to improve SEO performance and achieve target objectives.
• Excellent communication skills to articulate SEO strategies to clients and team members effectively.
• Strong project management skills with the ability to multitask and manage multiple SEO projects efficiently.
  

Roles And Responsibilities

• Develop and implement comprehensive SEO strategies tailored to client needs and business objectives.
• Conduct website audits to identify and resolve all technical SEO issues affecting online presence and website performance.
• Lead keyword research and analysis efforts to identify new opportunities and optimize existing content for improved rankings.
• Manage on-page optimization efforts including content creation, meta tag adjustments, and improving site structure.
• Collaborate with the marketing team to ensure SEO best practices are consistently followed across all digital channels.
• Track, report, and analyze website analytics and PPC initiatives to measure SEO performance and ROI.
• Stay updated with industry trends, algorithm changes, and emerging SEO techniques to maintain competitive advantage.
• Prepare monthly reports to communicate SEO progress and engage with clients to discuss opportunities and recommendations.