Search Engine Optimization Manager

SEO Manager Company Overview Ginger Webs is a leading technology company in the assessment and testing industry. We are driven by an ideology to make unique, easy to use and futuristic applications. We are having a decade of experience in the assessment industry, the OMR experience leverages the foundation of online assessment and helped us build a platform that can support large volume online assessment with ease. Ginger Webs evaluate more than 1 million assessments in a month. The first company to develop products for evaluating exams on paper, web, mobile and tablet devices. Ginger Webs is ISO 9001:2008 certified as well as ISO 9001:27001 certified. Ginger Webs is capable of handling large concurrent users online. A network of 250 test center associates in more than 100 cities. We have done extensive research and development in the field of education and have more than 2000+ clients in India and Abroad including premiere clientele like Aakash Educational Services, Made Easy, ALLEN, DMRC, TOI and many more.

We are looking for an experienced and visionary SEO Manager to lead the SEO function for our flagship assessment platform, ThinkExam. You will be responsible for driving the overall SEO strategy across on-page, off-page, and technical pillars, while aligning closely with product, content, and performance marketing teams. This role is critical in enhancing our search visibility, driving qualified organic traffic, and increasing lead conversion.

Key Responsibilities:

● Strategic SEO Leadership: Own and implement the SEO roadmap to drive sustainable growth in organic visibility, sessions, and conversions.

● Lead Generation: Optimize SEO strategies to drive high-quality traffic that converts into leads for product demos, trials, or direct inquiries.

● Technical SEO Management: Conduct regular site audits, improve page load speed, manage crawl/indexation, and monitor Core Web Vitals performance.

● Keyword & Content Strategy: Oversee keyword research and alignment across product pages, landing pages, and marketing content.

● On-Page & Off-Page Optimization: Guide meta tag structuring, internal linking, content structuring, and manage quality backlink acquisition.

● Performance Analysis: Track and analyze SEO KPIs such as organic traffic, keyword rankings, bounce rate, dwell time, and conversion rate. ● Landing Page Optimization: Partner with product and UI/UX teams to optimize high-intent landing pages using A/B testing and CRO.

● SEO & Paid Marketing Synergy: Collaborate with team to align keyword strategies and improve ROAS and CPA.

● Trend Monitoring: Stay updated on search engine algorithm changes and implement best practices accordingly.

● Team Leadership: Manage, mentor, and guide the internal SEO team; conduct performance reviews and SEO training workshops.

● Reporting: Prepare monthly/quarterly SEO reports and present strategic insights to leadership.

Requirements:

● Bachelor’s or Master’s degree in Marketing, Computer Science, or a related field.

● Minimum 10 years of hands-on SEO experience, preferably in a product-based or SaaS company.

● Strong technical SEO knowledge including schema, robots.txt, sitemaps, and page speed optimization.

● Proficient in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

● Excellent analytical, strategic thinking, and team leadership skills.

● Strong understanding of CRO, UX, and how SEO integrates with overall digital marketing.

● Experience with CMS platforms (WordPress, custom) and basic HTML/CSS.