Search Engine Optimization Manager

As an experienced and strategic SEO Manager, your role will involve leading and growing online visibility for an e-commerce brand. You will be responsible for developing and implementing comprehensive SEO strategies, conducting keyword research and competitor analysis, and optimizing various pages for maximum visibility and performance. Additionally, you will collaborate with different teams to drive content strategy, manage SEO tools, analyze performance metrics, and stay updated with the latest search engine algorithms and best practices. Key Responsibilities: - Develop and implement comprehensive SEO strategies to increase organic traffic, improve SERP rankings, and drive sales. - Conduct in-depth keyword research, competitor analysis, and content gap analysis. - Lead technical SEO audits and collaborate with developers to fix crawlability, site speed, and indexation issues. - Optimize product pages, category pages, landing pages, and blogs for maximum visibility and performance. - Drive content strategy in collaboration with content and creative teams to target high-converting keywords. - Manage and monitor SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog. - Analyze performance metrics, prepare detailed reports, and track progress to deliver actionable insights. - Stay updated with the latest search engine algorithms, trends, and best practices. - Guide and mentor junior SEO specialists and coordinate with marketing, tech, and product teams. Qualifications Required: - In-depth knowledge of technical, on-page, and off-page SEO. - Strong understanding of Google algorithms, structured data, Core Web Vitals, and international SEO (preferred). - Hands-on experience with e-commerce platforms like Shopify, Magento, WooCommerce, etc. - Strong analytical skills and experience with tools like GA4, GSC, Ahrefs, SEMrush, etc. - Excellent communication, leadership, and project management skills. - Bachelor's degree in Marketing, Computer Science, or a related field. A master's degree is a plus.,