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Work Store Limited
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Search Engine Optimization Executive

Search Engine Optimization Executive

Work Store Limited

0 years

0 Lacs

worli maharashtra india

Posted:8 hours ago| Platform:

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Skills Required

optimization lighting data seo strategies algorithms drive strategy research analysis content architecture mobile audits analytics reporting analyze report metrics collaboration marketing development training html css cms wordpress shopify magento management communication certification hubspot

Work Mode

On-site

Job Type

Full Time

Job Description

Company Profile:

WORKSTORE

Job Summary:

Search Engine Optimization

Key Responsibilities:

SEO Strategy & Execution

Develop and implement comprehensive SEO strategies aligned with business objectives.
Conduct keyword research, competitor analysis, and market insights to identify growth opportunities.
Optimize website content, landing pages, and blogs for targeted keywords and user experience.

On-Page & Technical SEO

Ensure proper site architecture, internal linking, URL optimization, and schema markup.
Manage technical SEO aspects including site speed, mobile responsiveness, crawlability, and indexing.
Conduct regular site audits and coordinate with developers for fixes and enhancements.

Off-Page SEO & Link Building

Develop and execute link-building strategies to enhance domain authority.
Build relationships with publishers, bloggers, and industry websites for high-quality backlinks.
Monitor off-page performance and address toxic/broken links.

Analytics, Reporting & Optimization

Track, analyze, and report SEO performance metrics using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.).
Measure ROI and provide actionable insights for continuous improvement.
Stay updated with search engine algorithm updates and adjust strategies accordingly.

Collaboration & Content Optimization

Work closely with content, social media, and paid marketing teams to ensure an integrated approach.
Provide SEO guidelines for new content development and digital campaigns.
Conduct training and awareness sessions for internal teams on SEO best practices.

Key Skills & Competencies:

Strong expertise in
on-page, off-page, and technical SEO
Proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
Good knowledge of HTML, CSS, and basic website CMS (WordPress, Shopify, Magento, etc.)
Strong analytical, problem-solving, and project management skills
Excellent written and verbal communication skills
Ability to adapt to algorithm changes and deliver consistent results

Educational Qualifications:

Bachelor’s degree in Marketing, Business, IT, or a related field
Certification in SEO/Digital Marketing (Google, HubSpot, SEMrush Academy) preferred

Location: Worli Mumbai

** Candidates willing to travel to Worli & Work from Office should only apply

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