Search Engine Optimization Analyst

Profile - SEO Analyst

Experience - 3 to 5 Years

Location - Ahmedabad

Objective for this Role:

To spearhead the company's SEO efforts, ensuring that our digital presence is

optimized for search engine visibility, user engagement, and lead conversion. The

ideal candidate will drive organic traffic growth, understand the digital landscape

deeply, and work in collaboration with different departments to ensure that SEO

strategies are seamlessly integrated across all online platforms.

Responsibilities:

 Keyword Research: Use advanced tools to identify and target the most relevant

and high-traffic keywords for our business.

 Content Oversight: Supervise content creation, providing guidelines and

suggestions for optimization, and ensuring updates to outdated content.

 SEO Implementation: Optimize website pages for desktop, tablet, and mobile

use. This includes on-page SEO elements like title tags, meta descriptions,

headers, alt tags, and internal linking.

 Technical SEO: Conduct regular SEO audits to identify issues like broken links,

duplicate content, slow page speeds, and address redirection challenges.

Recommend and guide necessary changes to developers.

 Competitor Analysis: Carry out in-depth analysis of competitors to identify gaps

and opportunities.

 Conversion Rate Optimization: Implement basic techniques to convert organic

traffic into valuable leads, especially for our SaaS products.

 Data Analysis: Use tools like GA4 and GTM to create and analyze reports on vital

KPIs, SEO traffic metrics, search engine referrals, and keyword rankings.

 Reporting: Create detailed monthly and weekly reports that highlight key

performance indicators, growth areas, and areas in need of improvement.

 Website Maintenance: Ensure that the marketing website is always up-to-date

with relevant content, the latest SEO best practices, and user-friendly navigation. Strategy Development: Draft and implement cohesive SEO strategies that align

with company objectives and drive sustainable traffic growth.

 Collaboration: Work closely with content writers, graphic designers, and

developers to ensure SEO best practices are consistently applied.

 Continuous Learning: Stay updated with the latest trends, updates, and best

practices in the SEO industry.

Requirements and Skills:

 Experience: 3-5 years of proven experience in an SEO-focused role.

 Technical Skills: Proficiency in keyword research tools, GA4, GTM, Microsoft

Office Suite, and a basic understanding of HTML, CSS, JavaScript, and WordPress.

 Tools Knowledge: Familiarity with relevant tools (e.g. AHREFS, Semrush,

Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Tag

Manager, Search Console, WebTrends)

 Content Management: Experience in publishing and managing content on

WordPress.

 Analytical Abilities: Strong analytical mindset, with the ability to decipher data

and translate it into actionable strategies.

 Communication: Excellent verbal and written communication skills. Should be

able to communicate findings, strategies, and results effectively to both

technical and non-technical stakeholders.

 Teamwork: Ability to collaborate seamlessly with various departments and work

both as part of a team and independently.

 Problem Solving: Strong problem-solving skills, with a knack for identifying issues

and creating efficient solutions.

 Adaptability: Eagerness to embrace new challenges and adapt to new SEO methods or industry changes.