Salesforce Developer

• 6+ years

  with Salesforce Marketing Cloud, especially

  Personalization/Interaction Studio

  .
• Strong

  JavaScript/full-stack development

  background
• Hands-on experience with

  Web SDK, Mobile SDK, and server-to-server campaign integrations

  .

Keyskills:

• Salesforce Marketing Cloud (SFMC)

• Interaction Studio

  (now often called Personalization)

• Personalization Studio

• Journey Builder

• Marketing Cloud Personalization / SFMC Personalization

• Salesforce CDP / Data Cloud

• Data Extensions

• Marketing Cloud SDK

  (Web SDK, Mobile SDK)

• Server-to-server API / campaign integration

Designs and implements software solutions as a member of an agile squad. Being assigned to an agile squad means this role also participates in all agile ceremonies driving activities from design to delivery.

Follows best practices and standards and participates in communities of practice to continuously refine and document these standards.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and

personally following policies and procedures as defined. Accountable for always doing the right thing for

customers and colleagues and ensures that actions and behaviors drive a positive customer experience.

While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing,

managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES & RESPONSIBILITIES:

· Architect, design, and implement (multi-channel) campaigns in Salesforce Marketing Cloud, especially using the Journey Builder and Personalization tools, web, and mobile channels

· Creating personalized customer experiences across all digital touchpoints & Branch Interactions

· Integrating the platform with other systems to gain a comprehensive view of customers and prospects.

· Designing and executing targeted marketing campaigns that use personalization.

Maintaining site mapping

· Training and guiding internal teams on best practices and techniques.

· Keeping up with industry trends and advancements in marketing technology.

· Developing behavioral analytics, using machine learning capabilities, Integrating data ingestion systems, and Anticipating issues and risks.

· Technical understanding of SFMC's data extension architecture

· Proficiency in Apex, Visualforce, Lightning Components, and other Salesforce development tools

· Knowledge of web development technologies, such as HTML, CSS, and JavaScript

· Strong problem-solving, analytical, and communication skills

MINIMUM KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

· Bachelor's degree in Computer Science/Information Systems or equivalent combination of education and work experience.

· Experience with JAVA/ JavaScript/Python/.NET development

· 6+ years of experience with Salesforce Marketing Cloud technologies, especially experience with Interaction Studio (Personalization)

· Knowledge of object-oriented and functional software design.

· Hands on experience with building server to server campaign, Mobile SDK and Web SDK.

· Prior experience with knowledge of Git and GitHub.

· Understanding of Software Development Methodologies.

· Understanding of security best practices.

· Strong troubleshooting and problem-solving skills; able to dig in on technical issues, understanding the flow of data and quickly identify and resolve at the point of the problem

· Strong collaboration skills.

· Excellent verbal and written communication skills.

• Technical Expertise

  : In-depth knowledge of Salesforce Marketing Cloud Personalization and CDP/Data Cloud capabilities, features, and best practices.

• Solution Architecture

  : Experience in designing scalable, secure, and maintainable end-to-end solutions.

• Integration

  : Proficiency in ensuring seamless data flow and integration between systems.

• Code Review and Guidance

  : Ability to conduct code reviews and provide technical guidance to development teams.

• Communication

  : Strong verbal and written communication skills to present and vet solution designs with architecture teams and review boards.