Salesforce Administrator

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About the company

BCPL – BEAUTY CONCEPTS, established in 1996 is a member of the Bahety Group of Companies, one of Kolkata’s most trusted business houses. With a brand portfolio exceeding 45 leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands foraying the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners with a competitive edge in a challenging & emerging market like India.

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Job Summary:

Salesforce Executive

Key Responsibilities:

• Manage and maintain Salesforce CRM data related to customers, product inventory, promotions, and campaign performance.
• Collaborate with cross-functional teams (retail, ecommerce, marketing, customer service) to align CRM initiatives with business goals.
• Build, customize, and maintain Salesforce reports and dashboards for actionable insights across sales and customer engagement.
• Identify and implement workflow automations and process enhancements within the platform.
• Support and train end users (store managers, customer care, marketing teams) to maximize adoption and efficiency.
• Ensure high data integrity through regular audits, deduplication efforts, and structured data management practices.
• Coordinate with external consultants or developers for advanced customizations or integrations, as needed.
• Stay informed on Salesforce releases and retail CRM trends to proactively recommend improvements.

Requirements:

• 3+ years of hands-on experience working with Salesforce Marketing Cloud in a retail or consumer-facing organization.
• Salesforce Administrator certification strongly preferred.
• Proficiency in managing CRM processes including lead management, campaign tracking, and reporting.
• Strong analytical and problem-solving skills, with attention to detail.
• Solid communication skills and the ability to work with both technical and non-technical teams.
• Experience supporting omni-channel retail operations is a plus.

Preferred Qualifications:

• Experience with Salesforce Marketing Cloud Experience.
• Familiarity with third-party integrations for ecommerce, loyalty, or marketing automation platforms (e.g., Mailchimp, Shopify, etc.).
• Comfortable managing small-scale projects or platform enhancements independently.