Sales Training Manager

Job Title: Sales Training Manager

Location: Mumbai/Delhi

Travel: Extensive travel to retail stores across regions

About the Role:

We are seeking a dynamic and experienced Sales Training Manager to drive excellence

across our retail stores. You will be responsible for maximizing store productivity,

enhancing sales performance, and developing retail staff into brand ambassadors

through structured training and in-store coaching.

Key Responsibilities:

• Retail Training & Coaching

o Design and deliver effective sales and product training modules tailored

for luxury eyewear.

o Conduct in-store coaching sessions to upskill store teams in customer

engagement, consultative selling, and brand storytelling.

o Develop training calendars in alignment with store visit plans.

• Sales Performance Management

o Identify skill gaps and training needs based on store sales KPIs.

o Collaborate with Store Managers to co-create action plans for sales

improvement.

o Support new product launches with targeted training and conversion

strategies.

• Store Visit Field Presence

o Regularly visit retail stores to observe operations, provide feedback, and

reinforce training outcomes.

o Act as a field partner to stores, providing real-time coaching and

mentoring.

• Productivity Enhancement

o Work with store teams to improve average transaction value (ATV),

conversion rates, and upselling performance.

o Promote best practices and ensure consistent customer experience

across all locations.

• Reporting & Evaluation

o Track and report training effectiveness and store performance posttraining.

o Maintain detailed visit reports, training logs, and feedback summaries.

Requirements:

• 5+ years of experience in retail sales training, preferably in luxury, fashion,

eyewear, or lifestyle brands.

• Proven ability to drive retail KPIs through hands-on coaching.

• Strong understanding of the luxury consumer experience.

• Willingness to travel frequently and work closely with store teams on the ground.

• Excellent communication, presentation, and interpersonal skills.

• Self-motivated, energetic, and passionate about retail excellence.