Sales Trainer

Job Description

Job Summary: We are looking for a dynamic and experienced Field Sales Training Manager to lead the training and capability development of our field sales team. The ideal candidate will design, implement, and evaluate training programs that equip our field force with the knowledge, skills, and tools to drive performance and deliver exceptional customer engagement. Key Responsibilities: Sales Training Design & Delivery: Develop and deliver structured training programs for new joiners, ongoing skill enhancement, and product knowledge across field sales teams. Capability Building: Assess skill gaps and design interventions to improve productivity, sales techniques, negotiation, objection handling, and territory management. On-the-Job Coaching: Conduct regular field visits with the sales team to provide live coaching, feedback, and performance improvement support. Content Development: Create engaging, practical training materials including presentations, role-plays, case studies, assessments, and e-learning modules. Performance Tracking: Work closely with sales leadership to monitor training effectiveness through KPIs, post-training evaluations, and field performance improvement. Stakeholder Collaboration: Partner with regional managers, HR, and product teams to align training objectives with business needs and go-to-market strategies. Sales Enablement Tools: Roll out tools, checklists, and digital assets that enhance field execution and customer interactions. Requirements: Bachelors degree (MBA or L&D certification is a plus) 3 to 8 years of experience in sales and/or sales training (preferably in field roles) Excellent presentation and facilitation skills Strong understanding of adult learning principles and coaching methodologies Proficiency in MS Office, LMS, and training delivery platforms Willingness to travel extensively (50 to 70% field travel) Preferred Skills: Prior experience in managing sales capability programs across geographies Strong interpersonal and motivational skills Ability to measure ROI of training programs Familiarity with CRM and sales reporting tools