Sales Officer - FMCG - Institutional/HORECA

Job Title: Sales Officer - Institutional / HORECA

Department

Location

Open Positions

About the role:

Food Division Sales Team

Key Responsibilities - Institutional Sales:

• Develop and manage B2B sales relationships with institutional clients (e.g., schools, colleges, universities, etc.).
• Identify and onboard new institutional customers in alignment with sales targets.
• Conduct product presentations and sampling sessions to drive adoption of product portfolio.
• Coordinate with supply chain and logistics teams to ensure timely delivery and order fulfillment.
• Negotiate pricing, credit terms, and contracts with institutional clients.
• Track and analyze sales data, prepare periodic reports and forecasts.
• Monitor competitor activity and industry trends to inform business strategy.

Key Responsibilities - HORECA Sales:

• Build and nurture relationships with key HORECA clients, including hotels, restaurants, QSRs, and catering services.
• Manage a portfolio of key accounts to maximize sales volume and profitability.
• Develop account-specific strategies to increase product penetration and brand visibility.
• Execute promotional campaigns and menu tie-ups in coordination with marketing teams.
• Regularly visit customer premises to ensure high service levels and identify upselling opportunities.
• Collaborate with distributors and channel partners for order processing and inventory management.
• Resolve customer issues proactively, ensuring a high level of client satisfaction.

Desired Candidate Profile:

• Education -

  Graduate in any discipline (preferred: Business, Marketing, or related field).

• Experience -

  Minimum

  2 years

  of hands-on experience in

  FMCG Food Sales.

• Background in either

  Modern Trade/Institutional Sales

  or

  HORECA Sales

  is

  mandatory

  .
• Strong negotiation, communication, and interpersonal skills.
• Proven ability to meet and exceed sales targets.
• High level of initiative, accountability, and drive.
• Proficiency in MS Excel, PowerPoint, and CRM tools.
• Familiarity with the Gurugram market will be an added advantage.

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