Sales & Marketing Manager (Coal & Briquette Products)

fuel industry sales

Role & responsibilities

Sales & Business Development

• Identify and develop new business opportunities for

  coal and briquette products

  in domestic and export markets.
• Maintain strong relationships with

  power plants, steel industries, cement plants, biomass power producers, and industrial boilers

  .
• Generate leads through market research, networking, and industry events.
  
• Negotiate contracts, pricing, and payment terms with clients.
  

2. Marketing Strategy & Brand Development

• Plan and implement

  sales and marketing strategies

  to meet monthly and annual targets.
• Develop

  digital marketing campaigns

  , brochures, and presentations to promote coal and briquette products.
• Analyze competitor activities and market trends to adjust strategies.
  

3. Customer Relationship Management

• Ensure timely delivery and customer satisfaction.
  
• Resolve customer queries and provide technical guidance about product usage.
  
• Build long-term partnerships with key accounts.
  

4. Pricing & Revenue Management

• Prepare quotations, proposals, and pricing strategies considering market dynamics.
  
• Track sales performance and submit

  weekly/monthly reports

  to management.

5. Team Coordination & Reporting

• Coordinate with production, logistics, and finance teams for smooth order execution.
  
• Train and support junior sales executives or agents if applicable.

Preferred candidate profile:

• Education:

  Any graduate.
• Preferred: MBA / PGDM in Sales & Marketing or equivalent.
  

• Experience:

  4-5 years in sales & marketing (preferably in coal, briquette, fuel, or energy sector).

• Industry Knowledge:

• Understanding of

  industrial fuel markets

  , renewable energy trends, and biomass applications.
• Knowledge of

  coal grades, calorific values, briquette types

  , and their uses.

• Skills Required:

• Strong negotiation and communication skills.
  
• Ability to generate B2B leads and close high-value deals.
  
• Familiarity with

  digital marketing tools, CRM software, and MS Office

  .
• Willingness to travel for client meetings and market development.