Marketing Manager- USA Growth & Brand Execution

Job Description

Suitable Candidate should own the fullfunnel marketing engineer planning and executing performance campaigns, social storytelling, content production, tradeshow activations, and CRMdriven email flows. You will quarterback our network of freelancers (video, copy, UI/UX), agencies (SEO & paid media) and inhouse ecommerce / sales teams to deliver pipeline and brand heat in the U.S. luxury interiors market. Balance of craft and orchestration: you can jump into the trenches when a headline needs sharpening or a Shopify PDP demands QA, yet you are equally adept at sourcing, briefing and qualitycontrolling bestinclass free lancers copywriters, graphic designers, photographers, printersto deliver onbrand assets on time and on budget. Role & responsibilities 1. Performance Marketing Plan, launch and optimize paid search & social campaigns on Google Ads, Meta, Pinterest, TikTok Maintain weekly ROAS and CAC dashboards Partner with the SEO agency to keep Shopify + marketplaces in top10 rankings for priority keywords; own productpage onpage SEO and syndicate to marketplaces. 2. Branding & Content Safeguard visual and verbal brand; run quarterly brand audits across all touchpoints. Manage the editorial calendarblog, lookbook PDFs, Pinterest story pins, TikTok reels. Commission and artdirect freelancers for video shoots and catalogues deliver two seasonal catalogues and one designheritage minidocumentary per year 3. Social Media & Community Own Instagram (3 handles), Pinterest and TikTok; grow combined follower base. Launch closedloop designer community (private IG + quarterly Zoom salons) to deepen advocacy. 4. Email Marketing & Direct Mail Segment and nurture ~12k U.S. trade contacts in Zoho Campaigns; Deliver monthly inspiration + quarterly launch sequences. Lead two hightouch directmail drops per year (sample boxes, Zookbooks) to toptier prospects. 5. Trade Shows & Events Plan & execute 2 U.S. trade shows (e.g. ICFF NYC, KBIS Vegas, High Point) incl. booth design, lead capture, postshow sequences. 6 Leadership & Talent Recruit, brief and performancemanage external talent (UGC creators, motion designers, copywriters). Negotiate rates and deliverables with photographers, graphic designers, printers and other vendors to secure premium output at optimized cost. Foster a culture of speed, experimentation and data obsession ,coach junior teammates. Preferred candidate profile 5+ years marketing highvalue lifestyle or interiors products to U.S. audience Direct platform experience (launching & optimising campaigns, editing Shopify, posting IG Reels) Familiar with distributor & designer purchase cycles, Incoterms, sample logistics Proven track record hitting ROAS/CAC targets; solid onpage SEO chops Hires and motivates Agrade freelancers + agencies Meta Ads, Google Ads, GA4, Pinterest Ads, Shopify, Klaviyo/Zoho, Canva/Adobe, ChatGPT promptcraft Deep appreciation of contemporary design history, visual culture and poetic toneofvoice; curates subtle, nonvulgar brand expression