Sales & Marketing Engineer

Company Overview

Testing and Laboratory Equipment

Sales and Marketing Engineer

Key Responsibilities

1. Field Sales & Customer Engagement (Primary Focus)

• Technical Site Visits:

  Conduct frequent and planned visits across the assigned territory (approx. 50–60% travel) to meet R&D Managers, QC Engineers, Procurement Teams, and other stakeholders.

• Hands-On Demonstrations:

  Transport, set up, and demonstrate testing equipment at customer sites and company demo centers; address technical questions confidently.

• Consultative Selling:

  Understand customer testing needs in detail, including compliance requirements with standards such as ASTM and ISO.

• Relationship Management:

  Build strong, long-term relationships with technical decision-makers and influencers.

• Opportunity Management & Closure:

  Manage the complete technical sales cycle—from lead generation to negotiation and closing—while preparing and explaining complex technical quotations.

2. Marketing & Business Development

• Market Intelligence:

  Collect and report field insights regarding competition, customer requirements, and emerging trends to support product development.

• Technical Marketing Content:

  Create technical sales materials, application notes, presentations, and field-ready documents.

• Events & Exhibitions:

  Represent the company at trade shows, technical workshops, and industry exhibitions at regional and national levels.

3. Solution Engineering & Documentation

• Proposal & Tender Preparation:

  Draft accurate and commercially competitive proposals, quotations, and tender submissions covering specifications, performance guarantees, and timelines.

• Technical Coordination:

  Serve as the communication link between the customer’s technical team and internal engineering/service teams to ensure smooth installation, commissioning, and after-sales support.

Required Qualifications

• Education:

  Diploma or Bachelor's degree in Mechanical, Electrical, Instrumentation, Industrial, or related Engineering fields.

• Experience:

  3–5 years of proven technical field sales experience, preferably in testing or laboratory equipment.

• Field Readiness:

  Valid driver’s license, willingness to travel extensively, and experience managing a sales territory.

• Communication Skills:

  Strong ability to deliver persuasive technical presentations and explain complex solutions to both technical and non-technical stakeholders.

Preferred Skills

• Proficiency with CRM tools (Salesforce, ERP systems) for territory and pipeline management.
• Existing network within targeted industries such as manufacturing, R&D labs, educational institutes, and testing facilities.
• Practical, hands-on familiarity with testing and laboratory instruments.