Sales Manager

Sales Manager – Agriculture Industry

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Experience Required:

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Job Overview:

Sales Manager

Key Responsibilities:

• Develop and execute regional and national sales strategies for agri products/services
• Identify new market opportunities and ensure deep rural market coverage
• Build and manage a high-performing sales team and monitor field performance
• Foster relationships with distributors, agri-retailers, FPOs, and cooperatives
• Conduct regular market visits, product demos, and farmer training sessions
• Collaborate with the marketing team to design campaigns suited for rural markets
• Monitor competitor activities, pricing strategies, and regional dynamics
• Prepare weekly/monthly sales forecasts, MIS reports, and revenue analysis
• Ensure customer satisfaction and timely resolution of field queries or escalations
• Support the launch of new agri products and digital agri solutions

Qualifications:

• Bachelor’s degree in Agriculture, Agribusiness, or related field
• MBA/PGDM in Sales, Marketing, or Agribusiness (preferred)
• 5–10 years of experience in sales within the agriculture industry

Skills Required:

• Deep understanding of agri-input sales, agri-tech, or farm machinery sales
• Strong rural market knowledge and network with agri stakeholders
• Excellent leadership, communication, and team management skills
• Proficiency in data-driven sales reporting and CRM tools
• Ability to travel frequently and work in target-driven environments

Preferred Background:

• Prior experience with companies in agri-inputs (seeds, fertilizers, pesticides), agri-tech startups, food supply chains, or farm equipment
• Exposure to FPO engagement, government tenders, or agri-digital platforms