Sales Manager - Srilanka

Responsibilities

• Sales Performance & Revenue Growth
• Achieve monthly, quarterly, and annual sales targets for both B2B and B2C channels.
• Drive year-on-year revenue growth across all product lines (Grohe and American Standard).
• Improve market share in Sri Lanka and Maldives through aggressive business development.
• Channel & Network Expansion
• Expand and onboard new distributors, dealers, and retail partners across both countries.
• Increase footprint of LIXIL products in untapped geographies.
• Strengthening presence in project sales (real estate, hospitality, infrastructure).
• Showroom & Retail Management
• Oversee performance, visual merchandising, and brand representation in all LIXIL showrooms.
• Ensure monthly footfall growth and conversion targets for key outlets.
• Drive in-store promotions and consumer engagement programs.
• Marketing & Brand Development
• Plan and execute local marketing campaigns aligned with global brand guidelines.
• Monitor and optimize digital, in-store, and ID/Developer activities to drive awareness and demand.
• Coordinate with the Gurgaon head office marketing team for support and approvals.
• Operations & Coordination
• Ensure timely placement of orders with the factory and efficient supply chain coordination.
• Liaise with the head office (Gurgaon) for inventory planning, product availability, and pricing strategies.
• Maintain accurate sales forecasts and stock management reporting.
• Collections & Credit Control
• Achieve collection targets and reduce outstanding receivables within stipulated timelines.
• Enforce credit policies in coordination with finance teams and maintain healthy cash flow.
• New Business Development
• Identify and convert new project opportunities in commercial, hospitality,  residential, and government sectors.
• Build relationships with architects, interior designers, developers, and institutional buyers.
• Develop strategic alliances or partnerships to drive market penetration.
• Market Intelligence & Reporting
• Provide regular updates on competitor activities, pricing, product trends, and customer feedback.
• Submit detailed business reports and performance reviews to regional leadership.
• Develop and implement sales strategies to achieve corporate goals.
• Manage and lead a team of sales professionals to maximize performance.
• Identify and pursue new business opportunities within the Sri Lankan market.
• Establish strong relationships with key stakeholders and clients.
• Monitor market trends and competitor activities to inform strategic decisions.
• Analyse sales performance data and prepare regular reports for management.
  

Requirements

• Proven experience in sales leadership within the building materials industry or a related field.
• Strong understanding of the Sri Lankan market dynamics and customer preferences.
• Excellent communication and interpersonal skills to foster client relationships.
• Ability to analyse data and make informed decisions to drive sales growth.
• Demonstrated ability to develop and implement successful sales strategies.
• Bachelor’s degree in Business Administration, Marketing, or a related discipline.
• Minimum 10 -15 years of relevant experience
• Strong leadership skills with a focus on team development and motivation.