Sales Manager

Location

Kolkata / East India

Territory Responsibility:

Bangalore (Karnataka)

Role Overview

Sales Manager – Industrial Automation

Key Responsibilities

Sales & Business Development

• Drive regional sales for

  PLC, SCADA, VFD, DCS, Servo Systems, and Industrial Ethernet solutions

  .
• Achieve

  monthly, quarterly, and annual order booking targets

  .
• Develop and execute

  state-wise and industry-wise sales plans

  aligned with organizational goals.
• Identify and convert opportunities with

  end users, EPCs, OEMs, consultants, and system integrators

  .

Sales Strategy & Planning

• Prepare

  annual sales plans

  , monthly forecasts, and opportunity pipelines.
• Implement

  solution-based selling strategies

  (hardware + software + services).
• Drive key verticals such as

  Pharma, Steel, Mining, Automotive, FMCG, Data Centers, and Infrastructure

  .
• Maintain

  3× pipeline coverage

  against monthly targets.
• Lead pricing, negotiation, and deal-closure strategies.

Target-Based Execution & Reporting

• Ensure strict adherence to

  target-based work culture and KPIs

  :
• Monthly order booking
• Proposal conversion ratio
• New customer acquisition
• Key account growth
• Conduct

  weekly pipeline and review meetings

  .
• Submit

  MIS reports, forecasts, and management dashboards

  .

Customer Relationship Management

• Build long-term, trust-based relationships with key customers across regions.
• Act as a strategic partner by understanding technical requirements and business objectives.
• Ensure customer satisfaction through close coordination with engineering, project, and service teams.

Team Leadership & Development

• Build, manage, and mentor a

  regional sales and pre-sales team

  .
• Define individual targets and monitor performance.
• Conduct regular training, joint customer visits, and performance reviews.
• Develop second-line leadership and scalable sales capability.

Market Intelligence & Growth

• Track competitor activity, market trends, and emerging technologies.
• Identify expansion opportunities in existing and new accounts.
• Support management with inputs for business planning and growth strategies.

Required Experience & Skills

• 8–15 years

  of experience in

  industrial automation sales

  (minimum 3–5 years in a managerial role preferred).
• Strong hands-on exposure to

  PLC, SCADA, VFD, DCS, Servo, Industrial Networking

  .
• Proven experience in

  regional sales management and multi-state territory handling

  .
• Strong customer bonding, negotiation, and communication skills.
• Experience in

  sales planning, strategy execution, and target achievement

  .
• Willingness to travel extensively across East and South regions.

Educational Qualification

• Bachelor’s degree in

  Electrical / Electronics / Instrumentation / Automation Engineering

  (preferred).

Added Advantage

• Experience with reputed automation brands or system integrators.
• Exposure to

  BMS, EMS, Industry 4.0, and digital / AI-enabled automation solutions

  .

What We Offer

• Leadership role with high visibility and growth potential.
• Opportunity to manage marquee customers and large-scale projects.
• Competitive compensation with

  performance-linked incentives

  .
• Clear career path toward

  Regional Head / Business Head

  roles.