Sales Manager

Position summary

The Real Estate Sales Manager is responsible for leading the sales team, achieving monthly and project-wise booking/revenue targets, and ensuring an excellent customer experience from lead stage to registration/possession. The role involves team management, sales strategy, coordination with marketing, and continuous market tracking.

Key responsibilities

Team & performance management

• Recruit, train, and mentor sales executives/telecallers/channel partners.

• Set individual and team sales targets (leads, site visits, bookings, revenue) and review performance daily/weekly.

• Conduct regular sales meetings, pipeline reviews, and one on one coaching to improve conversion ratios.

Sales strategy & target achievement

• Prepare monthly and project-wise sales plans aligned with company revenue goals.

• Design and implement strategies for lead follow-up, site visits, referrals, and repeat business.[expertia +1]

• Support the team in negotiations and closing high-value or strategic deals when required.

Lead, CRM & reporting

• Ensure all leads from digital, walk-ins, channel partners, and campaigns are updated in CRM with proper status and next action.

• Monitor lead-to-site-visit, visit-to-booking, and booking-to-registration ratios and take corrective actions.

• Prepare daily, weekly, and monthly MIS: leads, visits, bookings, collections, cancellations, and forecasts for management.

Client handling & documentation

• Oversee client interactions during inquiries, site visits, negotiations, and booking formalities.

• Coordinate with legal and accounts for agreements, payment schedules, and registration/hand-over documentation.

• Resolve escalated customer issues and maintain high customer satisfaction and referral potential.

Coordination with marketing & operations

• Work with marketing to plan campaigns, events, and broker meets; give feedback on lead quality.

• Ensure all project information (pricing, inventory, offers, brochures) is updated for the sales team and channels.

• Share on-ground feedback on competitors, pricing, and buyer preferences to management for strategic decisions.

Requirements & qualifications

Education & experience

• Graduate in any discipline; MBA in Marketing/Sales preferred (optional, not mandatory if strong track record).

• 4–8 years of experience in real estate sales, with at least 2–3 years in a team lead or sales manager role.

• Proven history of achieving or exceeding sales targets in residential/commercial projects.

Skills & competencies

• Strong team leadership and ability to drive performance under targets.

• Excellent communication, negotiation, and closing skills in English and local language.

• Good understanding of local real estate laws, documentation basics, RERA norms, and payment/loan processes.

• Comfort with CRM, Excel, WhatsApp, and basic reporting dashboards.

• High ownership, result orientation, and willingness to be on-site, especially on weekends and peak campaign days.

KPIs and targets

Core KPIs

• Monthly bookings and revenue achieved vs target.

• Lead-to-site-visit and visit-to-booking conversion percentages.

• Average ticket size and collection percentage against payment schedule.

• Team productivity: calls per day, meetings/site visits per day, and proposals sent.

• Customer satisfaction scores, referrals generated, and cancellation ratio.

• Responsible for meeting company-wide sales targets for all Hawk Constructions & Developers projects across Hyderabad.

• Work closely with the Managing Director for pricing, offers, and launch strategies for our new projects