Sales Head

Job Title: Sales Head – FMCG Industry

Department: Sales & Marketing
Reports To: Chief Executive Officer / Managing Director

Location HO: Ruchifoodline (Spices & Pasta) Cuttack.

Company Name: Om Oil & Flour Mills Limited

Experience Required: 10–15+ years (with 3–5 years in a senior sales leadership role in FMCG)

Job Summary:

The Sales Head will lead the national or regional sales operations of the company’s FMCG division. This role is responsible for driving revenue growth, expanding market share, leading high-performing teams, and executing strategic sales initiatives aligned with business goals.

Key Responsibilities: Sales Strategy & Execution

• Develop and implement sales strategies to meet organizational goals across modern trade, general trade, e-commerce, and institutional channels.
• Set and monitor short and long-term sales targets.
• Analyze sales performance metrics and market trends to refine strategies.

Team Leadership

• Lead, coach, and manage regional/state sales managers, area sales managers, and field force.
• Build a high-performance sales culture with clear KPIs and incentive structures.
• Conduct regular training, motivation, and performance evaluations.

Channel & Distribution Management

• Expand and optimize distribution networks and partnerships across regions.
• Drive dealer/distributor management and retail penetration.
• Strengthen relationships with key accounts and channel partners.

Budget & Forecasting

• Prepare sales budgets and forecasts by territory and product line.
• Control trade spends, discounts, and promotional investments for maximum ROI.

Cross-functional Collaboration

• Collaborate with marketing, supply chain, product, and finance teams for go-to-market strategies and product launches.
• Provide market intelligence for demand planning and product development.

Customer Relationship Management

• Maintain relationships with key customers, retailers, and channel partners.
• Ensure high customer satisfaction and retention across all channels.

Required Qualifications & Skills:

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Proven experience (10–15 years) in FMCG sales with exposure to pan-India or large regional responsibilities.
• Strong understanding of consumer behavior, retail operations, and competitive landscape.
• Experience in managing GT/MT/e-commerce channels and diverse geographies.
• Exceptional leadership, negotiation, and interpersonal skills.
• Proficient in sales tools, CRM platforms, and data analytics.
• Minimum revenue generation 250 Cr in Annum

Key Performance Indicators (KPIs):

• Sales growth (volume & value)
• Market share increase
• Channel & distribution expansion
• Trade spend efficiency
• Team performance & retention
• Customer satisfaction (Net Promoter Score or similar)

Employment Type: Full-Time

Salary Range: Depend on Current CTC

Interested candidates can share your updated resume on this mail ID: rakesh.barik@ruchifoodline.in

Job Type: Full-time

Work Location: In person