Sales Executive FMCG

Job Title: Sales Executive

Department: Sales & Marketing
Location: Ernakulam
Reporting To: Sales Manager / Director

1. Role Summary

The Sales Executive will be responsible for driving sales growth in the assigned territory, building strong relationships with retail partners/distributors, and ensuring effective visibility of our products in the market. This role involves regular market visits, new outlet acquisition, and achieving monthly sales and collection targets.

2. Key Responsibilities

Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Generate new business by adding retail outlets, wholesalers, and distributors.
• Upsell and cross-sell the full product range to existing customers.

Market Visits & Coverage

• Visit outlets as per beat plan/route plan and ensure adequate coverage.
• Take orders, follow up for repeat orders, and ensure product availability.
• Ensure proper stock rotation at outlet level (FIFO) to minimize expiries and damages.

Distributor & Retailer Management

• Coordinate with distributors for timely supply of goods to retailers.
• Ensure adequate distributor stock levels as per sales trend.
• Follow up on payments and collections as per company credit policy.

Merchandising & Visibility

• Ensure products are displayed as per company guidelines (shelf space, racks, POSM, etc.).
• Execute in-store promotions, offers, and sampling activities when required.
• Report competitor activities, pricing, and schemes from the market.

Reporting & Documentation

• Maintain daily visit reports (DVR), order details, and collection reports.
• Share sales forecasts, primary/secondary sales data, and market feedback.
• Support in preparing sales presentations, proposals, and basic MIS as required.

Customer Relationship Management

• Build and maintain strong, long-term relationships with retailers, distributors, and key accounts.
• Handle and resolve retailer/distributor complaints in coordination with the internal team.
• Educate customers about new products, schemes, and product benefits.

3. Qualifications & Experience

• Education:
• Graduate in any discipline (preferred: BBA, B.Com, MBA/PGDM in Marketing will be an added advantage).
• Experience:
• 0–2 years of experience in field sales.
• Experience in FMCG / Food & Beverages industry preferred (snacks, groceries, beverages, or similar).
• Freshers with strong passion for sales and good communication skills may also be considered.

4. Key Skills & Competencies

• Strong communication and interpersonal skills.
• Negotiation and convincing ability.
• Basic understanding of FMCG distribution (retail, wholesale, distributors, modern trade – as applicable).
• Target-oriented with a strong drive for results.
• Ability to plan and prioritize daily market visits.
• Basic computer skills (MS Excel, WhatsApp, email reporting, sales apps).
• Fluency in Malayalam and basic English/Hindi.
• Two-wheeler with valid driving licence required.

5. Personal Attributes

• Self-motivated and proactive.
• Discipline in reporting and field work.
• Positive attitude and willingness to learn.
• Ability to work independently and as part of a small, growing team.

6. Compensation & Benefits

• Salary: ₹15000 to ₹18000 per month(based on experience).
• Incentives: Performance-based incentives/commission on achieving targets.
• Other Benefits: Travel allowance, and other benefits as per company policy.

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person