Sales Executive FMCG

Sales Executive – FMCG

Job Summary

A results-driven Sales Executive responsible for driving product sales, expanding market presence, and maintaining strong relationships with distributors, retailers, and key accounts within the FMCG sector. The role focuses on achieving sales targets, executing trade marketing initiatives, and ensuring excellent in-store visibility and product availability.

Key Responsibilities

1. Develop and manage sales strategies to meet monthly and quarterly targets.

2. Identify new business opportunities and expand distribution coverage.

3. Build and maintain strong relationships with distributors, wholesalers, and retailers.

4. Conduct regular market visits to monitor competitor activities, product performance, and shelf visibility.

5. Execute trade promotions, merchandising activities, and in-store branding initiatives.

6. Negotiate pricing, credit terms, and promotional deals with channel partners.

7. Prepare and present daily/weekly sales reports and market feedback.

8. Coordinate with supply chain and logistics teams to ensure timely product availability.

9. Work closely with the marketing team to implement brand strategies in the field.

Ensure compliance with company policies, financial guidelines, and sales processes.

Key Skills & Competencies

Strong negotiation and communication skills

Good understanding of FMCG distribution channels

Ability to build long-term customer relationships

Excellent presentation and reporting skills

Target-driven and self-motivated

Strong analytical and problem-solving abilities

Proficiency in MS Excel, CRM tools, and sales tracking software

Qualifications

Bachelor’s degree in Business, Marketing, or a related field

1–5 years of experience in FMCG sales (territory sales, distributor management, or retail sales)

Valid driving license (if field-based role)

Key Performance Indicators (KPIs)

Sales volume & value achievement

Market coverage & new outlet additions

Distributor ROI & stock health

Execution of trade promotions

In-store visibility & merchandising quality

Job Types: Full-time, Permanent

Pay: From ₹12,000.00 per month

Work Location: In person