Sales Enablement & CRM Specialist

Company Description

TTGA PRIVATE LIMITED is a renowned organization in India's Defence & Aerospace, Mining, Metal and automotive sectors. Established in 1955, the company has grown into a 3rd-generation family business offering innovative and sustainable mobility solutions, including Runflat systems, bulk material conveying, technologies and surface protection systems. It operates with a strong focus on sustainability and implementing high-quality repair and maintenance solutions. Headquartered in Gurugram, Delhi NCR, with a pan-India service network, TTGA integrates state-of-the-art technologies into its operations to offer high-quality services to the industry.

Role Description:

This is a full-time, on-site Sales Enablement & CRM Automation Specialist role based in Manesar (Gurugram). This role is designed to replace conventional sales support systems with AI-driven automation. The role involves owning and optimizing CRM workflows to support business needs. The specialist will collaborate with cross-functional teams to identify and implement process automation, ensure efficient sales operations, and support the overall sales strategy.

Key Responsibilities:

1. Zoho CRM Ownership & Optimization

   : Configure and maintain

   Zoho CRM

   workflows, and automation

   .

   Design lead qualification rules and sales stages. Automate task creation, follow-ups, alerts and run campaigns. Integrations of

   Zoho CRM

   with other 3rd party apps.

2. Zoho Books Integration & Commercial Support:

   Integration of Zoho CRM with Zoho Books. Automate quotation → sales order → invoice workflows. Track customer billing status and outstanding receivables for sales follow-ups. Workflows for inventory replenishment: from forecasting to receipt.

3. Zia (Zoho AI) & AI Enablement:

   Continuously explore new Zia capabilities to enhance productivity.

4. Reporting & Sales Analytics:

   Build and optimize dashboards for key sales metrics. Creating, optimizing workflows for channel partner, customer complaint resolution and support.

5. Sales Team Enablement:

   Train sales team on best CRM practices, Drive adoption of Zoho tools, Act as first-level support for CRM & Books queries.

Must-Have Skills:

Zoho CRM, Books, Zia AI, Zoho One etc.

✔Understanding of sales pipelines and B2B sales processes.

✔Automation mindset (workflows > manual work).

✔Good Communication skills to effectively collaborate with team members and stakeholders.

✔Ability to manage multiple tasks and projects simultaneously

Good-to-Have:

➕ Zoho Flow / Zoho Analytics

➕ Basic API or integration knowledge

➕ AI prompt writing/automation logic

➕ Experience in the industrial or manufacturing sector is an advantage

Education & Profile:

• Graduate in Business / IT / Engineering / Analytics (flexible)

• Energetic, tech-savvy

• Curious, proactive, and process-oriented
• Comfortable with challenging outdated ways of working
• 3 - 4 years of experience