Sales Development Representative

Job Title: Sales Development Representative (SDR)

About TrueFan AI

TrueFan AI is India’s leading AI-led platform at the intersection of celebrities, brands, and consumers.

For over 4 years, we have been pioneering generative AI - creating 6.4+ million minutes of content in

175+ languages.

We are the only AI platform to partner with 52+ blue-chip brands (Hero MotoCorp, Bajaj Finserv,

Zomato, Cipla, ICICI Prudential, Adani Wilmar, Hamleys, Dainik Bhaskar, and more) and 100+ A-list

celebrities including Aamir Khan, Kareena Kapoor, and Ranveer Singh. We were awarded the ‘Gen

AI/ML Disruptor of the Year at the Amazon AWS Conclave 2025.

Location: Gurugram

About the Role:

We’re looking for a driven and enthusiastic Sales Development Representative (SDR) to

join our growing sales team. As an SDR, you’ll be the first point of contact for potential

customers. Your main responsibility is to generate qualified leads through outbound

prospecting and help fill the pipeline for our Account Executives.

Key Responsibilities:

● Proactively reach out to potential customers via cold calls, emails, and social media

● Qualify outbound leads to identify potential sales opportunities

● Set up discovery calls or meetings between qualified prospects and Account Executives

● Maintain accurate records of all prospecting activities in the CRM (e.g. Salesforce, HubSpot)

● Collaborate with marketing and sales teams to refine outreach strategies

● Stay up-to-date with industry trends and product knowledge

● Meet or exceed monthly quotas for qualified leads and meetings booked

Qualifications:

● Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)

● 2+ years of experience in a sales or customer-facing role

● Strong communication and interpersonal skills

● Highly motivated, self-starter attitude with a results-driven mindset

● Comfortable with high-volume outreach and rejection

● Familiarity with CRM software and sales prospecting tools (Salesforce, Outreach,

LinkedIn Sales Navigator, etc.)

Preferred:

● Experience in B2B sales or SaaS industry

● Understanding of the sales cycle and pipeline management

● Previous use of sales enablement tools like Apollo, ZoomInfo, or Gong