Sales Development Representative

Join us as we scale our business by building on our tremendous success around the world. The massive database market is going to double over the next few years and TiDB is a global player positioned as a major disruptor with TiDB Database and Database as a Service offering. TiDB is an open-source, cloud-native, distributed SQL database for elastic scale and real-time analytics. Large and high-growth organizations in markets as varied as financial services, logistics, gaming, e-commerce and software as a service have successfully deployed and expanded their TiDB footprint on mission-critical applications. Our strong open-source community roots (39,500+ stars on GitHub), innovative products and inclusive culture draw passionate and dedicated people to our company. Learn more about TiDB careers and join our team to be at the forefront of innovation and growth.

Role Overview

We are looking for a highly motivated and experienced Sales Development Representative (SDR) to join our growing APAC team. As a senior SDR, you will take ownership of outbound pipeline generation, lead qualification, and early-stage deal acceleration. You’ll work closely with both marketing and sales to build predictable pipeline and contribute strategic insights that drive market expansion.

This is an ideal opportunity for someone with 3–5 years of SDR or AE experience who is eager to take on more responsibility, build deeper account-based strategies, and progress toward a closing role.

Responsibilities

• Own the full top-of-funnel outbound prospecting process across prioritized accounts.
• Research and segment accounts, identify key decision-makers, and develop personalized outreach strategies.
• Execute multichannel outreach (cold calls, emails, LinkedIn, events) with tailored messaging that addresses prospects’ pain points and use cases.
• Qualify both inbound and outbound leads based on BANT/CHAMP or similar frameworks.
• Book high-quality discovery calls and meetings for Account Executives; track conversion and pipeline contribution.
• Act as the first line of consultative engagement, effectively communicating our product value and technical differentiators.
• Collaborate with marketing on ABM campaigns, event follow-up, and lead nurturing strategies.
• Provide insights to sales and marketing teams by analyzing outreach results, objections, and lead quality.
• Maintain accurate lead and opportunity data in CRM systems and help optimize sales workflows.
• Share best practices across the team.
• Stay current on industry trends, competitive landscape, and product updates to deliver value-led outreach.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 3–5 years of experience in B2B sales development, inside sales, or account management—preferably in the tech/SaaS industry.
• Proven success generating pipeline and achieving outbound KPIs.
• Proficiency in English;
• Proficiency in CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Outreach, Salesloft).
• Strong understanding of modern sales methodologies (e.g., MEDDIC, SPIN, Challenger).
• Self-starter with the ability to work independently and in collaboration with cross-functional teams.
• High degree of professionalism, curiosity, and resilience.