Sales Development Representative

Role Overview

We are looking for a high-performing business development and Lead Gen Specialist with proven experience running outbound prospecting using Apollo.io and Reply.io. The ideal candidate has previously managed end-to-end outbound campaigns for B2B technology or IT services companies and is confident working with data, sequences, messaging, and analytics.

This is a performance-driven role responsible for generating qualified leads for our Sales team across UK/EU markets.

Key Responsibilities1. Outbound Campaign Management

· Build and manage outbound sequences in Apollo and Reply.io.

· Research, segment, and enrich prospect lists based on ICP.

· A/B test subject lines, messaging, send times, and sequences.

· Maintain high sender reputation and deliverability.

2. Prospecting & List Building

· Identify decision-makers using Apollo, LinkedIn, ZoomInfo, etc.

· Validate data, remove duplicates, and ensure high-quality contact lists.

· Work closely with Sales to refine ICP and targeting strategies.

3. Lead Qualification & Handover

· Track opens, clicks, replies, sequencing and conversions.

· Qualify leads based on interest and fit.

· Schedule meetings/calls for the Sales Manager.

· Maintain accurate notes in CRM.

4. Reporting & Optimisation

· Weekly reporting on campaign performance and KPIs.

· Optimise messaging and sequences to improve reply and conversion rates.

· Continuously improve targeting accuracy and conversion efficiency.

Required Skills & Experience

· 3-7 years of hands-on outbound lead generation experience in B2B.

· Deep working knowledge of Apollo.io & Reply.io (mandatory).

· Experience with email deliverability, domain warm-up, and inbox rotation.

· Strong understanding of B2B sales funnels (MQL → SQL → Opportunity).

· Ability to write clear and persuasive outreach messaging.

· Comfortable working UK/EU time zones and targets.

· Experience in IT Services, BPO, Managed Services, SaaS, or Telecom is a strong plus.

KPIs for Success

· Number of targeted prospects added weekly

· Sequence performance (open %, reply %, meeting booked %)

· Qualified meetings handed to Sales

· Lead-to-opportunity ratio

· Data accuracy & list quality

Personality & Behavioural Fit

We are looking for someone who:

· Is analytical and results-driven

· Proactively suggests improvements to campaigns

· Works well under targets and deadlines

· Has strong written English

· Takes ownership of outcomes, not just tasks

Why Join Us

· Growing international organization working with UK & EU clients

· Opportunity to build a best-in-class outbound system

· Performance-driven incentives

· Modern office environment and collaborative culture

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹700,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Application Question(s):

• How much experience in Sequencing as it is mandatory?
• Do you have experience in Apollo.io?
• What will be your payment expectations?
• Are you okay with a incentive based payment model?
• What other sales automation tools did you work upon?
• what is your current salary?

Experience:

• Apollo.io: 3 years (Required)

Location:

• Mohali, Punjab (Required)

Shift availability:

• Night Shift (Preferred)
• Overnight Shift (Preferred)
• Day Shift (Preferred)

Work Location: In person