Sales Development Representative

Job Summary:

Sales Development Representative (SDR)

Key Responsibilities

• Lead Generation and Qualification:
• Identify and prospect new sales opportunities through outbound calls, emails, social media, and other channels.
• Qualify inbound leads based on predefined criteria (budget, authority, need, timing).
• Conduct discovery calls to understand prospects' pain points and business needs.
• Appointment Setting:
• Schedule meetings and demos for Account Executives (AEs) or Sales Managers.
• Maintain a pipeline of qualified leads for the sales team to follow up on.
• CRM and Sales Tools Management:
• Maintain accurate and up-to-date records of leads, contacts, and activities in the CRM system (e.g., Salesforce, HubSpot).
• Track key metrics such as outreach volume, meetings set, and conversion rates.
• Collaboration and Support:
• Collaborate with the sales and marketing teams to refine lead-generation strategies and messaging.
• Work closely with the Account Executives to ensure smooth handoff of qualified leads.
• Market Research and Feedback:
• Stay updated on industry trends, market conditions, and competitor offerings.
• Provide feedback to the marketing team on lead quality, messaging effectiveness, and any changes in buyer behavior.
  

Required Skills & Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field (preferred).
• Previous experience in a sales or customer-facing role, ideally in B2B sales (entry-level candidates encouraged to apply).
• Strong communication skills—both written and verbal.
• A self-starter with a proactive approach to sales and prospecting.
• Excellent time-management and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with CRM tools (e.g., Salesforce, HubSpot, or similar) is a plus.
  

Preferred Skills

• Experience in SaaS or technology sales.
• ERP Sales
• Familiarity with sales prospecting tools (LinkedIn Sales Navigator, Outreach, ZoomInfo, etc.).
• Understanding of lead qualification frameworks like BANT or MEDDIC.