Sale & Marketing (B2B Business Development) - Andheri

The Senior Manager Sales and Marketing will lead the sales and marketing team to drive business growth for our digital marketing company. The ideal candidate will have a proven track record in digital marketing sales, client acquisition, campaign strategy, and team management. This role focuses on building strong client relationships, developing innovative marketing strategies, and achieving revenue goals.

Key Responsibilities:

• Revenue Generation: Develop and execute sales strategies to achieve monthly, quarterly, and annual “revenue targets”
• Client Acquisition: Identify, prospect, and acquire new clients across industries for digital marketing services (e.g., SEO, PPC, social media marketing, content marketing, etc.).
• Sales Pipeline Management: Build and maintain a strong sales pipeline using CRM tools like HubSpot, Salesforce, etc.
• Negotiation and Closure: Lead contract negotiations and close deals with clients, ensuring mutually beneficial terms.
• Relationship Management: Foster long-term relationships with clients, ensuring high customer satisfaction and repeat business.
• Cross-Selling and Upselling: Identify opportunities for cross-selling and upselling additional digital marketing services to existing clients.
• Marketing Strategy: Design and execute innovative marketing strategies to position the company as a leader in the digital marketing space.
• Brand Building: Strengthen brand presence across digital channels, including social media, email marketing, and partnerships.
• Market Research: Conduct market research to identify trends, customer needs, and opportunities for growth.
• Collaboration: Work closely with the creative and content teams to develop engaging campaigns for lead generation.
• Business Development: Collaborate with senior leadership to identify new business opportunities and partnerships.
• Budget Management: Prepare and manage the sales and marketing budget, ensuring cost-effectiveness and ROI.
• Reporting and Analytics: Use analytics tools to measure campaign performance and sales metrics, preparing detailed reports for management.

What We Are Looking For:

• MBA in Sales/Marketing or bachelor’s degree in marketing, Business Administration, or a
  related field
• 8+ years of experience in sales and marketing, preferably in the digital marketing industry.
• Proven track record of achieving sales targets and driving revenue growth.
• Deep understanding of digital marketing services (SEO, SEM, social media marketing, content
  creation, etc.).
• Excellent communication, negotiation, and presentation skills.
• Strong leadership and team management capabilities.
• Ability to work in a fast-paced environment and adapt to changing market trends.

Key Performance Indicators (KPIs)

• Achieving quarterly and annual “revenue targets”.
• Increasing the client acquisition rate.
• Enhancing brand visibility and lead generation through campaigns.