Retention Marketing Manager

Paytm

2 - 6 years

3 - 6 Lacs

noida

Posted:None| Platform:

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Skills Required

etc. push notification whatsapp optimize user journeys using automation platforms a track repeat rate clevertap track ltv retention marketing email marketing upsell crosssell retention sms marketing retention strategies whatsapp marketing d2c affiliate marketing email

Work Mode

Work from Office

Job Type

Full Time

Job Description

Retention Marketing Manager

Job Objective:

ey Responsibilities:

Required Skills & Experience:

Strong understanding of customer journey and funnel optimization
Experience with marketing automation tools (e.g., Klaviyo, MoEngage, WebEngage)
Good analytical skills; comfortable working with customer data
Proficiency in Excel / Google Sheets
Basic HTML/CSS knowledge (for email design – optional but a plus)
Excellent communication and copywriting skills
Familiarity with customer segmentation and behavioral targetingcustomer loyalty programs and CRM strategies
Key Metrics to Drive:
Retention rate
Repeat purchase rate
Churn rate
LTV / CAC ratio
Email/SMS metrics – Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CVR)
Net Promoter Score (NPS)

Preferred Background:

Worked in D2C, ecommerce, subscription, or consumer product brands
Experience in high-growth or startup environments
Understanding of customer loyalty programs and CRM strategies

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