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Retention Marketing Manager Paytm

2.0 - 6.0 years

3 - 6 Lacs

noida

Work from Office

Retention Marketing Manager : (Adjustable: Executive / Specialist based on experience) Location: Noida Department: Marketing Reports to: Head of Marketing / Growth Head Job Objective: Drive customer retention and repeat purchases Increase customer lifetime value (CLTV) Execute personalized lifecycle marketing campaigns across channels K ey Responsibilities: Hold over email marketing tools , AIsensy , interakart etc . Develop and implement retention and lifecycle marketing strategies Plan and execute campaigns via Email, SMS, WhatsApp, Push Notications, etc. Create win-back, reactivation, and loyalty-driven communications Segment customers based on behavior, RFM analysis, purchase history, et...

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