Retail Marketing Manager

Job Description

About the Role The Retail Marketing Manager will play a pivotal role in driving sales, building brand awareness, and deepening customer engagement within our retail environments. You’ll lead the charge in developing and executing strategic marketing plans across in-store, regional, digital, and hyperlocal channels, working closely with internal teams and external partners to bring our brand to life—store by store, city by city. Key Responsibilities 1. Strategy & Planning Develop and implement integrated marketing strategies tailored to retail needs and business goals. Conceptualize and lead local/regional campaigns to drive footfall and customer engagement. Build annual retail marketing calendars in alignment with national brand plans. 2. Driving Sales & Revenue Execute in-store and omnichannel campaigns designed to boost sales and customer loyalty. Leverage data and customer insights to optimize campaign effectiveness and conversion. 3. Community Engagement & Events Plan and execute compelling events (e.g., adoption drives, seasonal celebrations, workshops) that build community, create buzz, and drive meaningful connections. Foster local partnerships with influencers, shelters, RWAs, and communities. 4. Campaign Management Lead end-to-end execution of digital and in-store promotions, ensuring alignment with brand identity and business objectives. Oversee creation of POSM, VM displays, and experiential setups. 5. Data, Insights & Budgeting Monitor campaign performance, analyze sales uplift, and derive actionable insights. Manage budgets effectively, ensuring efficient allocation across media and initiatives. 6. Cross-functional Collaboration Work closely with retail ops, merchandising, sales, design, and digital teams to ensure seamless execution. Coordinate with agency partners for creative, media, and PR needs. 7. Innovation & Trendspotting Stay updated on industry trends, consumer behavior, and emerging marketing tools to bring innovation to your work. Skills & Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 6+ years of relevant experience in retail marketing—preferably in lifestyle, fashion, FMCG, or pet care industries. Strong understanding of local/regional marketing, retail dynamics, and consumer behavior. Excellent project management and organizational skills with a sharp eye for detail. A flair for creativity, with a practical approach to execution. Proficient in marketing platforms and tools (CRM, email, analytics, SEO/SEM, digital ads, social media). Comfortable working in a fast-paced, collaborative environment with a willingness to travel. Experience in data analytics and report creation to analyse customer cohorts and plan targeted campaigns to drive footfalls Show more Show less