Retail Marketing Manager

As a Retail Marketing Manager in the Honey Industry based in Ambala, your role involves developing and implementing effective marketing strategies to drive footfall, increase sales, and enhance brand awareness across retail outlets. Your experience of 4-5+ years in retail marketing and deep understanding of consumer behavior in the offline/retail space will be valuable in achieving these goals. Key Responsibilities: - Plan and execute retail marketing campaigns, in-store promotions, and events - Coordinate with retail teams to drive store-level activation and engagement - Develop strategies to enhance the in-store customer experience and increase conversions - Manage print, outdoor, and local advertising efforts - Collaborate with creative teams to produce marketing collateral such as banners, flyers, and POS materials - Monitor competition, market trends, and consumer preferences in the local market - Track and report on marketing performance metrics and ROI - Build relationships with local vendors, media, and partners for collaboration Key Skills Required: - Strong understanding of retail marketing strategies and consumer behavior - Experience in in-store promotions, offline activations, and local branding - Excellent communication, negotiation, and team management skills - Ability to work in a fast-paced, multi-location retail environment - Proficiency in campaign planning, budgeting, execution, and target achievement Preferred Qualifications: - MBA in Marketing or related field - Google Ads & Analytics Certifications (preferred but not mandatory) In this role, you will be responsible for driving marketing initiatives that contribute to the success of the retail outlets by leveraging your expertise in retail marketing and consumer behavior. Your skills in campaign planning, team management, and collaboration with various stakeholders will be essential in achieving the desired outcomes.,