Retail Marketing Manager

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Retail Marketing Manager, your main responsibility will be to develop and implement retail marketing strategies that align with business goals. You will be in charge of planning, executing, and monitoring marketing campaigns, analyzing customer data to identify growth opportunities, maintaining brand consistency across all channels, managing the marketing budget, collaborating with cross-functional teams, and coordinating with external vendors. Additionally, you will be responsible for tracking campaign effectiveness, providing marketing support to retail locations, planning in-store events, ensuring compliance with company policies and regulations, and more. Key Responsibilities: - Develop and implement comprehensive retail marketing strategies aligned with business goals. - Plan, execute, and monitor marketing campaigns, including in-store promotions and events. - Analyze customer data and market trends to identify growth opportunities and areas for improvement. - Ensure consistent brand messaging across all marketing channels. - Develop and manage the marketing budget effectively. - Collaborate with cross-functional teams to align marketing efforts. - Coordinate with external vendors and agencies to develop marketing materials. - Track and report on the effectiveness of marketing campaigns. - Provide marketing support to retail locations. - Plan and execute in-store events, product launches, and community outreach initiatives. - Ensure compliance with company policies, legal regulations, and industry standards. Qualifications Required: - Proficiency in English & Hindi is mandatory. - Strong communication skills and the ability to work collaboratively with other departments. - Analytical skills and experience in data analysis. - Excellent time management skills and the ability to manage multiple projects simultaneously. - Creative thinking and problem-solving skills. - Proficiency in marketing tools and platforms. - Strong project management skills with the ability to multitask and meet deadlines. (Note: Additional details of the company were not provided in the job description.),

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