Retail Marketing Manager

You will be responsible for driving sales, building brand awareness, and deepening customer engagement within retail environments at Heads Up For Tails. Your key responsibilities will include: - **Strategy & Planning:** - Develop and implement integrated marketing strategies tailored to retail needs and business goals. - Conceptualize and lead local/regional campaigns to drive footfall and customer engagement. - Build annual retail marketing calendars in alignment with national brand plans. - **Driving Sales & Revenue:** - Execute in-store and omnichannel campaigns to boost sales and customer loyalty. - Leverage data and customer insights to optimize campaign effectiveness and conversion. - **Community Engagement & Events:** - Plan and execute compelling events (e.g., adoption drives, seasonal celebrations, workshops) to build community and drive meaningful connections. - Foster local partnerships with influencers, shelters, RWAs, and communities. - **Campaign Management:** - Lead end-to-end execution of digital and in-store promotions, ensuring alignment with brand identity and business objectives. - Oversee creation of POSM, VM displays, and experiential setups. - **Data, Insights & Budgeting:** - Monitor campaign performance, analyze sales uplift, and derive actionable insights. - Manage budgets effectively, ensuring efficient allocation across media and initiatives. - **Cross-functional Collaboration:** - Work closely with retail ops, merchandising, sales, design, and digital teams to ensure seamless execution. - Coordinate with agency partners for creative, media, and PR needs. - **Innovation & Trendspotting:** - Stay updated on industry trends, consumer behavior, and emerging marketing tools to bring innovation to your work. **Qualifications, Skills and Competencies:** - Bachelor's degree in Marketing, Business, Communications, or a related field. - 6+ years of relevant experience in retail marketing, preferably in lifestyle, fashion, FMCG, or pet care industries. - Strong understanding of local/regional marketing, retail dynamics, and consumer behavior. - Excellent project management and organizational skills with a sharp eye for retail. - A flair for creativity, with a practical approach to execution. - Proficient in marketing platforms and tools (CRM, email, analytics, SEO/SEM, digital ads, social media). - Comfortable working in a fast-paced, collaborative environment with a willingness to travel. - Experience in data analytics and report creation to analyze customer cohorts and plan targeted campaigns to drive footfalls.,