Marketing Manager & Assistant Manager Marketing/Marketing Executive (Performance) Shri Vile Parle Kelavani Mandal

8.0 - 12.0 years

0 Lacs

maharashtra

On-site

As a Performance Marketing Manager/Assistant Manager at NIMS University, you will be responsible for developing and executing data-driven digital marketing campaigns aimed at driving student enrolments, enhancing brand awareness, and promoting engagement across multiple platforms. Your role will involve collaborating with diverse agencies and cross-functional teams to devise innovative marketing strategies aligned with the objectives of various Schools and Campuses. Your duties and responsibilities will include crafting comprehensive performance marketing strategies across digital channels like search, social media, and display advertising to achieve enrolment and engagement targets. You will manage and optimize paid advertising campaigns to ensure maximum return on investment, utilizing data analytics and performance metrics for effective budget allocation. Collaboration with internal teams will be crucial for seamless campaign execution and message consistency. Staying updated on the latest digital marketing trends, conducting market research, and generating insightful reports to facilitate strategic decision-making will be key aspects of your role. Additionally, you will lead a team of digital marketing specialists, supporting their professional growth and ensuring efficient campaign execution. To qualify for this position, you should hold a full-time MBA specializing in marketing with a focus on digital marketing and possess 8 to 10 years of experience in a performance marketing role. Demonstrated success in managing digital campaigns, familiarity with complex organizational structures, and prior experience in the education sector are advantageous. In terms of skills, proficiency in data analytics tools, marketing platforms like Google Ads and Facebook Ads, search engine optimization (SEO), social media marketing, and marketing attribution models is essential. Strong communication, collaboration, interpersonal, problem-solving, and time management skills are also vital for this role. Join us at NIMS University to make a significant impact through strategic performance marketing initiatives and contribute to the growth and success of our institution.,

Posted 2 days ago

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