Company Description Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer. Responsibilities: Plan, execute, and manage marketing campaigns across SMS, WhatsApp, and Email channels. Create segmented and personalized campaigns with a focus on customer engagement and conversions. Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI). Implement automation workflows and A/B testing to improve performance. Maintain and grow subscriber lists while ensuring compliance with data privacy regulations (GDPR, CAN-SPAM, WhatsApp Business policies). Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field. 3+ years of proven experience in SMS, WhatsApp, and Email marketing. Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools. Strong analytical skills with the ability to interpret campaign metrics and generate insights. Excellent writing and communication skills. Knowledge of customer segmentation, personalization, and automation strategies. Familiarity with data privacy laws and compliance requirements.
Company Description Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer. Responsibilities: Plan, execute, and manage marketing campaigns across SMS, and Email channels. Create segmented and personalized campaigns with a focus on customer engagement and conversions. Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI). Implement automation workflows and A/B testing to improve performance. Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing. Develop and execute a comprehensive affiliate marketing strategy to drive sales and ROI. Identify, recruit, and onboard new affiliates, content creators, and strategic partners. Knowledge about commission junction and share a sale. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field. 3+ years of proven experience in SMS, and Email marketing. Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools. Strong analytical skills with the ability to interpret campaign metrics and generate insights. Excellent writing and communication skills. Knowledge of customer segmentation, personalization, and automation strategies. Familiarity with data privacy laws and compliance requirements.
Company Description Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer. Responsibilities: Plan, execute, and manage marketing campaigns across SMS, and Email channels. Create segmented and personalized campaigns with a focus on customer engagement and conversions. Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI). Implement automation workflows and A/B testing to improve performance. Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing. Develop and execute a comprehensive affiliate marketing strategy to drive sales and ROI. Identify, recruit, and onboard new affiliates, content creators, and strategic partners. Knowledge about commission junction and share a sale. Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field. 3+ years of proven experience in SMS, and Email marketing. Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools. Strong analytical skills with the ability to interpret campaign metrics and generate insights. Excellent writing and communication skills. Knowledge of customer segmentation, personalization, and automation strategies. Familiarity with data privacy laws and compliance requirements.
You will be responsible for planning, executing, and managing marketing campaigns across SMS and Email channels. This includes creating segmented and personalized campaigns to enhance customer engagement and conversions. Your role will involve monitoring campaign performance, analyzing data, and optimizing based on KPIs such as open rates, CTR, conversions, and ROI. Implementing automation workflows and conducting A/B testing to improve campaign performance will be crucial. It is essential to stay updated on the latest trends, tools, and best practices in direct-to-customer marketing. Additionally, you will be developing and executing a comprehensive affiliate marketing strategy to drive sales and ROI. This will involve identifying, recruiting, and onboarding new affiliates, content creators, and strategic partners. Knowledge about commission junction and share a sale will be beneficial. - Plan, execute, and manage marketing campaigns across SMS and Email channels. - Create segmented and personalized campaigns focusing on customer engagement and conversions. - Monitor campaign performance, analyze data, and optimize based on KPIs. - Implement automation workflows and A/B testing for performance improvement. - Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing. - Develop and execute a comprehensive affiliate marketing strategy to drive sales and ROI. - Identify, recruit, and onboard new affiliates, content creators, and strategic partners. You should possess the following qualifications: - Bachelors degree in Marketing, Business, Communications, or related field. - 3+ years of proven experience in SMS and Email marketing. - Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools. - Strong analytical skills with the ability to interpret campaign metrics and generate insights. - Excellent writing and communication skills. - Knowledge of customer segmentation, personalization, and automation strategies. - Familiarity with data privacy laws and compliance requirements.,
✨ About Us We are a fast-growing luxury diamond jewelry brand , dedicated to crafting timeless designs that blend elegance, quality, and innovation. As we scale our e-commerce and retail presence, we are seeking a Performance Marketing Manager to lead our digital growth strategy, drive ROI, and expand our global customer base. 🔥 Role Overview The Performance Marketing Manager will be responsible for planning, executing, and optimizing paid media campaigns across multiple platforms to drive customer acquisition, retention, and revenue growth. This role requires a strong balance of analytical skills, creative testing, and luxury market understanding to ensure that our campaigns deliver measurable results while maintaining the brand’s premium positioning. 🎯 Key Responsibilities Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Pinterest, and emerging channels (TikTok, Snap, etc.). Create and manage ROI-driven strategies for search, display, remarketing, and paid social. Lead performance reporting , tracking KPIs (CAC, ROAS, CTR, conversion rate, LTV, etc.) and providing actionable insights. Collaborate with creative and content teams to design high-performing ad creatives tailored for luxury jewelry audiences. Work closely with SEO, email marketing, and CRM teams to create a cohesive omni-channel growth strategy . Manage and optimize retargeting funnels , focusing on cart abandonment, Shop Pay users, and high-intent audiences. Drive A/B testing across ad copy, landing pages, and creatives for maximum performance. Identify new performance marketing opportunities, tools, and platforms. Manage agency/partner relationships where required. Stay updated on luxury e-commerce trends, digital innovations, and competitor activities . 📊 KPIs for Success Achieve target ROAS (Return on Ad Spend) across paid channels. Grow qualified traffic and conversions on the website. Lower CAC (Customer Acquisition Cost) while scaling reach. Increase repeat purchases and customer lifetime value (LTV). Consistently generate measurable revenue through performance campaigns. ✅ Requirements 4–6 years of experience in performance marketing , ideally in luxury e-commerce, jewelry, or fashion . Proven track record of scaling Google Ads, Meta Ads, and performance campaigns . Strong understanding of analytics tools (Google Analytics, GA4, Shopify Analytics, Looker, etc.). Expertise in A/B testing, attribution models, and conversion tracking . Knowledge of Shopify / e-commerce marketing ecosystem . Experience managing large ad budgets efficiently. Excellent analytical skills with the ability to turn data into actionable insights. Creative mindset with sensitivity towards luxury brand positioning . Strong communication and project management skills. 🌟 What We Offer Competitive salary + performance incentives. Opportunity to shape the growth of a premium diamond jewelry brand . Exposure to both global luxury retail and digital-first e-commerce .