Fascinating Diamonds

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1 Job openings at Fascinating Diamonds

Email Marketing, SMS & Whatsapp Marketing Manager

Mumbai, Maharashtra, India

3 years

None Not disclosed

On-site

Full Time

Company Description Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer. Responsibilities: Plan, execute, and manage marketing campaigns across SMS, WhatsApp, and Email channels. Create segmented and personalized campaigns with a focus on customer engagement and conversions. Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI). Implement automation workflows and A/B testing to improve performance. Maintain and grow subscriber lists while ensuring compliance with data privacy regulations (GDPR, CAN-SPAM, WhatsApp Business policies). Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field. 3+ years of proven experience in SMS, WhatsApp, and Email marketing. Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools. Strong analytical skills with the ability to interpret campaign metrics and generate insights. Excellent writing and communication skills. Knowledge of customer segmentation, personalization, and automation strategies. Familiarity with data privacy laws and compliance requirements.