Email Marketing, SMS & Whatsapp Marketing Manager

Company Description

Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer.

Responsibilities:

• Plan, execute, and manage marketing campaigns across SMS, WhatsApp, and Email channels.
• Create segmented and personalized campaigns with a focus on customer engagement and conversions.
• Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI).
• Implement automation workflows and A/B testing to improve performance.
• Maintain and grow subscriber lists while ensuring compliance with data privacy regulations (GDPR, CAN-SPAM, WhatsApp Business policies).
• Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of proven experience in SMS, WhatsApp, and Email marketing.
• Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools.
• Strong analytical skills with the ability to interpret campaign metrics and generate insights.
• Excellent writing and communication skills.
• Knowledge of customer segmentation, personalization, and automation strategies.
• Familiarity with data privacy laws and compliance requirements.