Regional Visual Merchandiser

Location: Ahmedabad

Job Summary

Regional Visual Merchandiser.

Ready to take on a challenging managerial role, leveraging strengths in brand development, consumer insights, and digital strategy to drive exceptional business outcomes.

KPIs

Operations & Process Excellence

• Own the end-to-end VM calendar, ensuring timely execution of monthly, seasonal, and event-based refreshes.
• Standardize VM guidelines and SOPs for existing and new stores, ensuring scalability and replicability.
• Manage vendor partnerships for production, props, and installations, optimizing for quality, cost, and timelines.

Analytics & Impact

• Monitor the commercial impact of VM strategies through sales uplift, customer engagement metrics, and dwell times.
• Continuously gather insights from stores and customers to iterate on visual strategies.
• Lead VM audits and store walk-throughs to ensure high standards are maintained across the board.
• Develop and implement innovative visual merchandising strategies to enhance store aesthetics and drive sales.
• Create engaging window and in-store displays aligned with brand identity and seasonal trends.
• Collaborate with category managers to boost product category SPD (Sales Per Day) by 15%-30% through data-driven promotion planning and superior in-store execution with the operations team.
• Manage in-store campaigns in the form of signage to complement digital marketing efforts driving traffic and brand engagement.

Strategy & Leadership:

• Define and implement Sweet Dreams’ VM strategy in alignment with brand positioning, customer experience goals, and commercial objectives.
• Build and lead a best-in-class VM team, including planners, designers, and on-ground executors, ensuring consistency across formats and locations.
• Translate global and local trends into actionable VM concepts suited for Sweet Dreams’ experience-seeking audience.

Creative Execution

• Lead the design and rollout of window displays, in-store setups, product presentation, category zoning, and seasonal narratives.
• Collaborate with the marketing and category teams to support campaigns, product launches, and event-based activations through VM.
• Maintain Sweet Dreams’ design language and aesthetics across fixtures, signage, lighting, and space layouts.

Qualifications

• Bachelor’s degree in fashion design, retail management, marketing, or a related field (preferred).
• 5-7 years of experience in Visual Merchandising within premium retail, department stores, fashion, lifestyle, or beauty sectors.
• Proven leadership in multi-store, multi-format environments.
• Strong aesthetic sense with a pulse on design, art, and retail innovation.
• Experience working with digital-native brands or concept-led retail is a plus.
• Hands-on, agile, and comfortable working in a fast-paced, entrepreneurial setup.
• Excellent project management, vendor management, and team leadership skills.

• Proficiency in design tools like Photoshop, CorelDraw, and Canva (preferred).

• Willingness to travel for store visits and campaign execution.