Regional Sales Manager

Role: State Head – Rajasthan (Sales, AlcoBev)

experienced, high-performing sales leader

Key Responsibilities

🏗️ State Leadership & Strategy

• Lead all off-trade sales operations across Rajasthan — from planning to execution.
• Define and implement state-specific sales and distribution strategies aligned with company goals.
• Build, structure, and mentor the state sales team for optimal performance.

💼 Channel & Distributor Management

• Appoint, manage, and strengthen relationships with key distributors and wholesalers.
• Ensure smooth coordination with depots and excise offices for uninterrupted supply.
• Monitor distributor health, claims, payments, and secondary sales to ensure operational discipline.

📈 Retail Growth & Market Expansion

• Drive new outlet acquisition across liquor stores, wine shops, and modern trade channels.
• Improve product visibility and shelf placement through impactful retail execution.
• Oversee placement of trade marketing materials (LED boards, shelf talkers, branding units) across top-performing outlets.

📊 Sales Planning & Performance Management

• Develop sales forecasts, track performance KPIs, and ensure achievement of monthly, quarterly, and annual targets.
• Analyze secondary sales data, market share trends, and competitive movement to shape strategy.
• Work closely with finance and operations to ensure billing accuracy, stock flow, and ROI on promotions.

🔥 Brand & Market Activation

• Collaborate with the Marketing and Trade Marketing teams to conceptualize and execute in-store activations, visibility campaigns, and sampling programs.
• Ensure consistent on-ground brand communication that aligns with FiftySixShots’ youthful, bold identity.