Quick Commerce - Ads - Senior Performance Marketing

Position

Location

Experience

Department

About Us

Lo! Foods

eCommerce

Key Responsibilities

1. Campaign Strategy & Execution

• Own the end-to-end execution of paid marketing campaigns across platforms: Blinkit, Instamart, Zepto, Amazon AMS

• Strategize and execute performance marketing plans to drive acquisition, ROAS, and retention across Q-Commerce, eCommerce channels.

• Coordinate with internal creative and brand teams to develop high-performing ad copies, creatives, and videos tailored to platform behavior and audience segments.

• Set up and manage remarketing funnels, new customer acquisition, and performance-driven product/category-based campaigns.

2. Performance Analysis & Optimization

• Continuously monitor campaign metrics, trends, and funnel data to identify areas of improvement.

• Conduct A/B tests and apply Conversion Rate Optimization (CRO) tactics to improve campaign results.

• Optimize budgets and bids across channels to maximize ROI and scale performance sustainably.

• Provide actionable reports, dashboards, and insights to cross-functional stakeholders on campaign performance and learnings.

3. Platform Management & Growth Strategy

• Deeply manage and optimize performance across:

• Quick Commerce Dashboards

  : brand visibility, promotions, and growth hacks on Blinkit, Instamart, Zepto, etc.

• Amazon Ads Console

  (AMS): keyword targeting, sponsored ads, placements, etc.

• Identify opportunities to scale in new cities, categories, or cohorts via performance insights and experiments.

• Collaborate closely with the revenue, category, and analytics teams to align marketing efforts with sales and brand objectives.

Key Skills & Qualifications

• 4–5 years

  of hands-on experience in D2C performance marketing, preferably in FMCG or consumer health & wellness brands.

• Strong working knowledge of

  Q-Commerce ad platforms, Amazon AMS

• Proven ability in managing ad budgets, ROAS, and CPL/CAC metrics.

• Experience in

  A/B testing, data interpretation, attribution modeling, and CRO tools

  .

• Strong analytical, communication, and cross-functional collaboration skills.

• Passion for health food, nutrition, or wellness domains is a strong advantage.

What We Offer

• Opportunity to work with a purpose-led, rapidly scaling FMCG brand in the D2C and Q-commerce space.

• Exposure to cross-platform strategy, experimentation, and new channel expansion.

• A collaborative, high-growth environment that values execution, learning, and impact.

About Lo Foods

Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are - after all, we are what we eat.

India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.

Our three brands support this mission:

Keto Smart - Low-carb products for the Keto lifestyle.

Protein Chef - Ensuring every home is protein-sufficient and promoting healthier living.

DiabeSmart - Making diabetes management easier while enhancing the pleasure of food.