Product Marketing Manager – SearchUnify

Job Description

We’re looking for a dynamic Product Marketing Manager to join the SearchUnify team at Grazitti Interactive. If you’re skilled in GTM strategy, sales enablement, event execution, and customer engagement—this role is your chance to shape how a cutting-edge cognitive search platform connects with its audience.

You’ll collaborate with cross-functional teams, own positioning and messaging, and lead marketing initiatives that drive business growth and customer advocacy.

Key Skills

• 5–8 years of experience in product or customer marketing, preferably in B2B SaaS or tech environments.
• Strong expertise in positioning, messaging, and GTM strategy.
• Hands-on experience in event marketing, webinars, and digital campaigns.
• Proven ability to work with sales and product teams for enablement initiatives.
• Excellent written and verbal communication skills.
• Familiarity with tools like HubSpot, Salesforce, Google Analytics, and webinar platforms.
• Strong project management, planning, and analytical skills.
• Exposure to marketing automation and performance tracking.

Roles and Responsibilities

• Develop compelling messaging and product positioning for SearchUnify.
• Plan and execute GTM strategies for product launches and enhancements.
• Enable sales teams with collateral, training, and battle cards.
• Conduct competitive analysis to refine positioning and identify opportunities.
• Create product content including one-pagers, explainer videos, and landing pages.
• Build relationships with analysts and influencers for thought leadership.
• Drive customer advocacy through testimonials, case studies, and reviews.
• Track marketing metrics and refine strategies based on performance.

• Launch programs to increase customer loyalty, retention, and upsell.
• Manage product update emails, community announcements, and lifecycle campaigns.
• Collaborate with CS team to gather customer success stories.
• Organize customer-focused webinars and co-branded sessions with industry leaders.

• Define and execute event strategies (virtual + in-person) aligned with product goals.
• Plan and promote webinars, coordinate speakers, and ensure audience engagement.
• Build multi-channel promotional campaigns for events and webinars.
• Collaborate with partners, speakers, and internal teams for seamless execution.
• Manage logistics, branding, booth setup, and vendor coordination for events.
• Create post-event campaigns for lead nurturing and conversion.
• Develop landing pages, email campaigns, and social media creatives.
• Analyze event performance and optimize future campaigns.