Product Marketing Manager

As a Product Marketing Manager at Recruiterflow, your role involves developing and executing marketing strategies to drive pipeline and revenue through powerful messaging and content creation across various channels. Your responsibilities include: - Developing product positioning and messaging that resonates with customers and sets our offering apart in the market. - Crafting compelling briefs, emails, and nurtures to drive engagement, book demos, and monetize leads. - Providing sales enablement by communicating the value proposition and delivering high-value sales tools, case studies, training, and collaterals. - Conducting market, customer, and competitive analysis to stay informed on industry trends and competitors. - Serving as a company spokesperson and thought leader for the product offering. - Owning launches, go-to-market strategy, sales enablement collateral, and website. - Engaging and influencing customers, partners, analysts, and thought leaders. In the first 90 days, key achievements expected from you include: - Developing a deep understanding of the product, market, user, and positioning. - Starting with sales enablement and providing insights for campaign messaging. - Creating campaign messaging documents to support demand generation efforts. - Handling a product launch and establishing a streamlined process for future launches. - Establishing yourself as an industry influencer and building relationships internally and externally. To be successful in this role, you should have: - 3-6 years of progressive experience in technology and/or marketing. - The ability to derive insights from sales calls and translate them into effective marketing campaigns. - A strong understanding of buyer behavior and ideal user personas. - Experience in crafting compelling product stories tailored to different channels, customer personas, and regions. Additionally, you should possess: - Hands-on skills to create various marketing assets such as product demo videos and slide pitch decks. - Strong written, verbal, and presentation abilities with a keen eye for detail. - The ability to collaborate effectively with cross-functional teams. Location: Bangalore Recruiterflow is a bootstrapped and profitable SaaS startup that collaborates with 1700+ recruitment agencies and 10,000+ recruiters globally. As an AI-first recruitment operations platform, we offer ATS, CRM, automation, multi-channel sequences, and advanced reports to enhance recruitment efficiencies. If you are a passionate and experienced B2B product marketer with a track record of success in working with emerging products and driving GTM strategies in the US and UK, we look forward to having you on board. Your projects will be autonomous as long as they align with our company objectives and brand guidelines.,