4 Campaign Messaging Jobs

As a Marketing Manager, you will be responsible for leading new product launches and executing go-to-market strategies. You will work closely with the sales team to ensure on-ground brand building and training initiatives are successful. Collaboration with the digital marketing executive will be essential to drive online visibility for our products. Additionally, you will need to liaise with vendors, designers, and other stakeholders to effectively execute marketing plans. Supporting content development, sales materials, and campaign messaging will also be a key part of your role. The ideal candidate for this position is a Lifescience graduate with at least 13 years of experience in marketing within the pharma, nutraceutical, or FMCG industries. You should be a strong communicator and a natural brand storyteller. Experience in coordinating with sales and digital teams is crucial, and basic knowledge of social media trends and tools is required. An MBA is preferred, and you must demonstrate a proactive and execution-focused mindset. This is a full-time, permanent position with benefits including health insurance, paid sick time, and paid time off. The work schedule is during the day shift, and the location of work will be in person.,

As a versatile Copywriter and Content Strategist, you will play a crucial role in shaping our brand voice and driving content-led growth across both digital and offline touchpoints. Your ability to craft compelling copy and develop strategic content plans that resonate with our target audience and drive conversions across various platforms will be key to your success in this role. Your responsibilities will include brand copywriting for websites, product pages, emails, landing pages, packaging, and offline collaterals. You will also be responsible for developing and maintaining monthly content calendars across social media, blog, email, and campaign channels. Creating SEO-optimized long- and short-form content to drive organic growth and user engagement will be a significant aspect of your role. Collaborating with design, performance marketing, and social teams to develop campaign narratives and messaging frameworks will also be essential. Additionally, you will be the custodian of our brand's tone and voice, ensuring consistency across all platforms and creating internal guidelines when necessary. Staying updated on audience insights, competitor activity, and content trends will guide your ideation process. Analyzing content performance metrics such as click-through rates, dwell time, and conversions to iterate and improve content will be crucial. To be successful in this role, you should have a Bachelor's degree in Communications, English, Marketing, or a related field, along with at least 2-5 years of experience in content creation, copywriting, or editorial strategy. An exceptional command of written English and grammar is a must, as well as proven experience with content tools like Grammarly, SurferSEO, Jasper, etc. Familiarity with CMS platforms such as WordPress and Shopify, basic SEO principles, and analytics will be beneficial. A strong portfolio showcasing your brand copy, campaigns, and content writing skills across different formats is required. A passion for storytelling and a deep understanding of content-led conversion paths will set you apart as the ideal candidate for this role.,

About the Company: NxtWave is one of Indias fastest-growing ed-tech startups, revolutionizing the 21st-century job market. Through its CCBP 4.0 programs, NxtWave empowers youth from diverse educational backgrounds to become highly skilled tech professionals. Founders: Rahul Attuluri (Ex-Amazon, IIIT Hyderabad) Sashank Reddy (IIT Bombay) Anupam Pedarla (IIT Kharagpur) Backed by: Orios Ventures Better Capital Marquee Angels Recent Funding: Raised $33 million in 2023 from Greater Pacific Capital Recognitions: Technology Pioneer 2024 by the World Economic Forum Startup Spotlight Award of the Year by T-Hub (2023) Best Tech Skilling EdTech Startup of the Year 2022 by Times Business Awards The Greatest Brand in Education by URS Media Forbes India 30 Under 30 Honorees (2024) Scale: Paid subscribers from 650+ districts across India Hiring partners include Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and 2000+ other companies Learn more about NxtWave Read more: Economic Times | CNBC | YourStory | VCCircle About the Role: We are looking for a Product Marketing Manager who blends sharp strategic thinking with creative execution. In this role, you will play a pivotal part in crafting powerful narratives that connect product capabilities to user needs, while driving go-to-market (GTM) success and user engagement. As a core member of the marketing team, youll work closely with product, design, and growth teams to shape positioning, build compelling campaigns, and create content that resonates with our audience. You will take complete ownership of how we communicate our products value to the world. Job Title: Product Marketing Manager Job Location: Hyderabad Onsite role Responsibilities: Develop GTM Strategies: Define and execute go-to-market plans for new product launches and feature rollouts. Craft Messaging & Positioning: Build clear, user-centric messaging frameworks and strong value propositions tailored to different audience segments. User Communication: Lead end-to-end campaign messaging across platforms, ensuring consistent voice, tone, and impact. Content Creation: Create or oversee the production of high-quality marketing assets pitch decks, landing pages, one-pagers, videos, creatives, and more. Storytelling & Brand Voice: Translate complex product features into engaging stories that inspire and educate. Market & User Insights: Deeply understand the target audiences needs and behavior to inform messaging and product direction. Cross-functional Collaboration: Partner closely with product, growth, design, and sales teams to align marketing efforts with company goals. Performance Tracking: Measure the impact of marketing initiatives and optimize campaigns based on results and insights. Qualifications: Experience: 23 years of relevant experience in product marketing or brand storytelling. Industry Fit: Background in edtech, consumer tech, digital content, B2C SaaS, or marketing agencies with a storytelling emphasis. Required Skills: Strategic thinking with a bias for execution Outstanding storytelling and written communication skills Expertise in building marketing strategies and campaign messaging Strong understanding of user psychology and funnel behavior High-quality content creation across multiple formats Comfortable working in fast-paced, dynamic environments Collaborative and proactive mindset with ownership attitude Core Skills: Experience working at an early-stage startup Hands-on involvement in product launches and growth initiatives Understanding of the learning journey in edtech products Equal Opportunity Statement: NxtWave is committed to diversity and inclusivity in the workplace. Show more Show less

Landor is searching for a Strategist to join the Mumbai studio. As a Strategist at Landor, you will be an integral part of shaping and enriching our clients" brand identities. Your role will involve devising innovative branding strategies that are in line with client objectives, promoting market differentiation, and cultivating customer loyalty. This will entail conducting market research, analyzing consumer behavior, identifying trends, and translating insights into actionable branding initiatives. Your expertise will drive the creation of compelling brand narratives and visual identities, positioning our clients for success in their respective markets. Your strategic vision will not only boost brand recognition but also significantly contribute to overall business growth. Your responsibilities will include: - Developing brand strategy for corporate and consumer brands across various geographies and categories. - Taking ownership of and leading work streams to understand their impact on the overall project. - Creating and implementing innovative branding strategies that foster business growth, customer engagement, and brand awareness. - Collaborating with diverse teams, such as creative, product, and executive leadership, to ensure cohesive and impactful brand initiatives. Requirements for the role: - Demonstrated grasp of branding principles, including experience with brand strategy, brand naming, product and portfolio architecture, nomenclature, creative briefing, campaign messaging, and design understanding. - Solid knowledge of how brands and businesses operate, encompassing packaging, product/service innovation, sustainability, and e-commerce. - Ability to distill complex data from business and market perspectives, along with excellent analytical, critical thinking, and problem-solving skills. - Crafting brand narratives utilizing top branding principles, excellent writing skills, and communication. - Possessing an open-minded approach with inherent curiosity and a willingness to offer fresh perspectives in problem-solving. At Landor, we believe that the best work emerges through collaboration, creativity, and connection. Therefore, we have adopted a hybrid approach, with teams in the office around four days a week. Landor, a WPP company, is an equal opportunity employer that assesses applicants for all positions without discrimination or bias towards specific traits. We are dedicated to nurturing a culture of respect where everyone feels included and has equal opportunities for career advancement.,