Product Marketing Manager

Primary Responsibilities:

• Understanding of Rural India segment with experience of working with large-scale multi lingual apps.
• Understanding of the underlying payment infrastructure like Payment Gateways, UPI, Wallets etc.
• Drive B2B app downloads activation, and user retention through growth strategies.
• Develop and manage marketing campaigns, partnerships, and referral programs.
• Analyze ads revenue, conversion funnels, and customer behavior to optimize monetization.
• Collaborate with product teams to propose new services, features, and enhancements.
• Stay updated on industry trends and competitor strategies to fuel innovation.

• Mandatory:

  Direct experience working with or understanding the rural Indian market, including consumer behavior, distribution channels, and cultural sensitivities.
• Experience with mobile applications, fintech (UPI or Wallet systems), e-commerce, or telecom sectors is highly desirable. Startup experience is also desirable.

Skills requirement:

• Strong Marketing and Brand positioning experience.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas to diverse audiences (technical, business, rural users).
• Demonstrated leadership abilities, with experience in cross-functional team collaboration.
• Understanding of digital payment ecosystems (UPI), e-commerce (ONDC), and financial services in India.
• Ability to travel frequently to rural areas for market research and agent engagement.

Required Qualifications:

• Education:

  Bachelor's degree in Business Administration, Marketing, Product Management, or a related field. MBA is a plus.

Experience: