Product Marketing Manager

About Company

HCLSoftware, founded in 2019, is the software business division of HCLTech. We develop, market, and sell software products across various categories, including Business & Industry Applications, Cybersecurity, Data & Analytics, AI & Intelligent Operations, Sovereign Collaboration, Total Experience, and Specialized Software.

We drive customer success through continuous product innovation, serving over 20,000 organizations, including many Fortune 100 and Fortune 500 companies. We are also a proud partner of Scuderia Ferrari.

As a fast-growing, $2B+ software business, we have an incredible global workforce of 8,000+ employees. Join us and make an impact from Day 1—this is an exciting time to be part of HCLSoftware as we expand, invest, and grow!

Responsibilities

• Product Launch

  : Lead the development and execution of go-to-market strategies for new product launches, ensuring successful market entry and adoption.

• Messaging and Positioning

  : Craft compelling product messaging and positioning that differentiates our products in the market and resonates with target audiences.

• Market Research:

  Conduct thorough market research to understand customer needs, competitive landscape, and market trends, informing product positioning and marketing strategies.

• Content Creation:

  Collaborate with the content team to create compelling marketing content, including blog posts, white papers, case studies, and webinars, that drive awareness and generate leads.

• Demand Generation:

  Develop and execute demand generation campaigns that drive lead generation and pipeline growth.

• Cross-Functional Collaboration:

  Work closely with product management, sales, marketing, digital, and other teams to ensure alignment and drive product success.

• GTM enablement

  – Work with various teams to plan & execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.

• Evangelism

  – Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.

Qualifications

• Experience:

  Total experience of 10 years + with 7+ years of product marketing experience along with managing a high performing team, preferably in a B2B SaaS company

• Education:

  Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Skills

• Strong understanding of product marketing principles and best practices.
• Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.
• Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.
• Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.
• Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passion for technology and innovation.

Please note: This is a hybrid role that requires in-office presence three days per week.