Product Manager

About Safari:

Role Description:

This role will include accountability and ownership of portfolio road map, product development, lifecycle management, managing and influencing decisions related to performance marketing, brand development and margin management.

Product Management:

• Complete ownership of product from concept to product on shelf.
• Provide detailed business plan of the product/category, including contribution per product/product category.
• Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping.
• Developing the category plans in consultation with internal stakeholders like sales, SCM and manufacturing
• Product costing and price point decisions in consultation with HODs
• Working with the SCM and Sales team to manage the lifecycle to the product.
• Understanding the performance marketing aspect of Ecommerce business

Market Research:

• Understand consumer habit and attitude towards the product category.
• Understand and identify consumer needs, market trends and competition strategy.
• Work on the need gap analysis through research and consumer interaction.

Market Activation:

• Launch customized marketing programs to drive brand equity and sales.
• Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner.
• Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.
• Use digital channel to drive in-store traffic.
• Set up and manage necessary systems for driving online reputation at store level.

Skills:

• Demonstrated ability to understand marketing and business concepts.
• Strong analytical skills and attention to detail
• Excellent written and verbal communication & presentation skills