Product Manager

Job Title: Product Manager – Urology

Department:

Location:

Work - Mon to Sat -9 AM to 5:30 PM

Position Summary:

The Product Manager – Urology will be responsible for managing the lifecycle of urology-related medical devices from strategic planning to execution. This role requires a deep understanding of the urology segment, competitor landscape, clinical environment, and customer needs. The incumbent will collaborate with R&D, sales, marketing, regulatory, and supply chain teams to ensure successful product positioning, development, launch, and performance in the market.

Key Responsibilities:

• Product Strategy & Roadmap:

• Develop and execute strategic product plans for the urology portfolio (e.g., TURP devices, stents, catheters, ureteroscopes, Holmium laser, etc.).

• Define product roadmap based on market trends, voice of customer (VOC), and clinical needs.
• Conduct SWOT analysis and competitive benchmarking for product portfolio decisions.

• New Product Development & Launch:

• Work closely with R&D and clinical teams to guide new product development.
• Lead product launch planning including KOL engagement, training, go-to-market strategy, pricing, and promotional materials.
• Define product claims and collaborate with regulatory teams for submissions and approvals.

• Marketing & Business Development:

• Design and implement marketing campaigns, CME activities, workshops, and events to build brand awareness.
• Develop sales tools, presentations, and clinical data sheets for field use.
• Collaborate with regional sales teams to drive revenue, improve product uptake, and achieve sales targets.

• Market Intelligence:

• Gather insights from the field regarding customer needs, product performance, and competitor activity.
• Monitor market trends and identify emerging opportunities in urology and endourology segments.

• Training & Support:

• Provide product and clinical training to internal sales teams, distributors, and healthcare professionals.
• Address field inquiries and resolve product-related issues promptly.

Qualifications:

• Bachelor’s degree in Biomedical Engineering, Life Sciences, or a related field. MBA in Marketing or Healthcare Management preferred.
• 5–10 years of experience in the medical device industry, Preferred from Urology or Gastro and Laparoscopic background
• Strong knowledge of surgical procedures, technologies, and key opinion leaders.
• Excellent communication, stakeholder management, and project management skills.
• Willingness to travel (30–50%) domestically.