Product Manager

GROWiT India

The Product Manager will play a pivotal role in driving lead generation, marketing campaigns, franchisee engagement, and operations management — ensuring that every initiative strengthens our KrishiDoot and franchisee network.

This is a high-impact, cross-functional role that requires strategic vision and hands-on execution, bridging the gap between business growth and on-ground partner success.

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Key Responsibilities:

• Coordinate with tele-calling, field, and marketing teams to generate high-quality leads.
• Organize and execute weekly seminars and workshops for franchisee conversion.
• Design, implement, and monitor marketing campaigns across offline and online channels.
• Represent GROWiT at exhibitions and agri-events to boost brand visibility.
• Launch support initiatives for KrishiDoots and franchise partners.
• Drive development programs to strengthen partner relationships and growth.
• Oversee soil testing lead generation and order fulfillment processes.
• Contribute to inventory planning and production management.
• Maintain MIS for field performance and KRA tracking.
• Use data insights to suggest process and operational improvements.

Desired Skills & Qualifications:

• Bachelor’s in Business, Agriculture, Marketing, or related field (MBA preferred).
• 2–5 years’ experience in product management, operations, or franchise/channel development.
• Strong leadership, communication, and execution skills.
• Agri-sector or agri-tech exposure is a plus.
• Proficiency in Excel and MIS tools.
• Ability to multitask and manage field-level coordination.

Bonus Skills:

• Experience in grassroots franchisee development.
• Exposure to large-scale marketing campaigns.
• Operational insight into agriculture-based services

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